MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
education, world-view or religion. What is considered by our brain to be
safe is inluenced by our self-consciousness, self-belief and self-openness
to new experiences. If we are more or less closed to new experiences
and if we have low self-consciousness and self-belief, information which
stands in contrast with our belief or religion, is evaluated by the brain
as dangerous and not allowed to our consciousness. In other words,
we are not brave enough or self-conident to accept such information.
Person who is not self-conident and has lack of self-consciousness is not
sure, and psychical stability is covered by leaning to external authorities
such as religion, ideology, etc. with which is identiied. Information that
stands in contrast with them could not be accepted because it would
cause the damage of psychical stability. Simply, there is nothing to rely
on. After the informational selection by our brain, there is the second
phase and it is the manipulation. There are different restrictions and
determinations in this phase, too. Our self-consciousness and self-belief
determine us if we will create personal opinion on some affair or topic
or we will lean to some authority´s opinion which will be admitted as
ours. We are also determined by other psychological factors, for example,
intelligence or perception. People with the average intelligence cannot
understand complicated issues and it can cause the misunderstanding
of them. People with lower level of perception are not able to catch the
important signals what causes the misunderstanding of the affair. People
with average social intelligence cannot adequately imagine to be in the
position of other people and their acts can cause wrong interpretations
again. The problem while manufacturing of information can be also
caused by other psychological factors such as religion, secretiveness
to new experiences, psychical illnesses such as paranoia, neurosis,
intolerance, egocentrism, etc.
According to these signiicantly reduced information during the
perception and mistakenly manufactured information, we create
individually different opinion and attitude to the given topics and affairs.
In this way, we can express signiicant part of different presentations and
interpretations of the same topics and affaires by different media.
The inding that analyzed alternative media redactors achieved the
higher self-consciousness, self-belief and openness to new experiences
in this media, could be explained by the way that they creates bigger
space for presentation of self-opinion which differs to social opinion.
As it was presented, it is necessary to have higher self-consciousness
and self-belief. Our indings conirmed that alternative media presented
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