MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
„Scholarly inquiry in the DH can leverage the cross-disciplinary approach
of media studies to analyze complex systems through application
of a variety of theoretical frameworks. In turn, media scholars
must draw from the strengths of digital humanities, which leverage
storytelling through maps, interactive visualizations, audio, video and
traditional scholarship.“ 11
These remarks indicate that the productive crossing of MS and DH is
capable to modify the model of investigation based on the formulating
of research question and devising the appropriate method to achieve a
result. By means of DH these methodical techniques are iniltrating into
the process of research: ICT infrastructure, computational form and
object, access to data and joined collection, digital collaboration and
communication, creation of tools to search, collect, mine and visualize.
Engagement with this facility allows media scholars to ask questions and
gain the knowledge until now inaccessible.
3.2.3 Multimodal scholarship
Some authors are seeking to label the new form of scholarship at the
interface of MS and DH – they started to use the designation „multimodal
scholar“ as a recent breed of humanist. Tara McPherson wrote about its
professional aspiration:
„...hands-on engagement with digital forms reorients the scholarly
imagination, not because the tools are cool or new (even if they are) or
because the audience for our work might be expanded (even if it is), but
because scholars come to realize that they understand their arguments
and their objects of study differently, even better, when they approach
them through multiple modalities and emergent and interconnected
forms of literacy.“ 12
what-are-differentiations-and-intersections-media-studies-and-digitalhumanities/response/a>.
11 MONER, W.: Analyzing abundance. [online]. [2015-03-25]. Available at: .
12 McPHERSON, T.: Introduction: Media Studies and the Digital Humanities. In
Cinema Journal, 2009, Vol. 48, No. 2, p. 121. [online]. [2015-03-25]. Available
at: .
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