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MEGATRENDS AND MEDIA

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<strong>MEGATRENDS</strong> <strong>AND</strong> <strong>MEDIA</strong><br />

45% of fathers). Possible explanations for these differences can be the<br />

desired image of the “good parent” or the fact that children would be<br />

happier if they were involved in such discussions more often.<br />

Table 4<br />

Family member who usually decides on activities children are allowed to<br />

do regarding TV and PC (in %)<br />

Comparison of parents’ and children´s responses (in %)<br />

Responses of<br />

mothers fathers children<br />

Mother 19.9 14.7 28.3<br />

Father 1.8 4.0 7.1<br />

Both parents 27.9 36.3 22.1<br />

Discussion with one parent 18.9 21.6 22.7<br />

Joint discussion of all members 31.6 23.5 16.1<br />

Source: own processing<br />

Further, 25% of children reported that parents check regularly whether<br />

they obey the rules for the use of computer and television. 16% of children<br />

said that their parents never control them and these were mainly older<br />

children. The dependence between parental control and children´s age<br />

was statistically signiicant (p < 0.001). Older children were controlled<br />

less than younger children.<br />

Children also responded to be banned from media activities as a form<br />

of punishment; the ban on the use of computers was more frequent (in<br />

38.3% of cases compared to television - 25.2%). Most of the children<br />

said that their parents do not reward them for complying with the rules<br />

associated with the use of the media devices.<br />

Moreover, we asked the question of whether parents talk to children<br />

about their activities on PC, programs on TV, etc.; 4.7% of children said<br />

that parents always ask them, while 8.8% of children said that they never<br />

ask them.<br />

134

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