MEGATRENDS AND MEDIA

TRANSCULTURAL COMMUNICATION AND MEDIA ART
of humanitarian pretexts. 49 On the other hand, we observe opposition
to the new normative initiative. To oppose a new normative basis is to
seek to conserve the old ones, which is expressed through the bipolarity
of the Twentieth Century order. We would then have the interesting
development, at irst glance paradoxically, of the status quo power in the
new system, the U.S. unilaterally, becoming the innovator of norms for
that international order. The behavior is, discernably, causing a tendency
that drifts the initial system (uni-multipolar) of the world society order
towards a new bipolarity.
The emergent world order and its initial system may continue to be
dominated by U.S. “hegemonic globalization” over a brief period of time
in the beginning of this century, with secondary order relegated to multipolar
power with emphasis on economic, political, and cultural blocs or
federations, this refers to the EU in particular, in conjunction with Russia,
Japan, and China. Perhaps, other regional powers too may assert more
prominence, for instance, regional cooperation would boost between
OPEC countries, BRICS, South East Asian countries and Latin American
Countries. Nevertheless, their inluence remains marginal in relation to
the emergent order and its initial system in which the U.S. threatens to
dominate, persistently.
The U.S. strategy of world domination is currently very visible in all
possible areas, ranging from inancial to military. The process goes on
in a vicious circle mode. Military power allows the US to maintain the
so called dollar hegemony on the whole world. It continuously prints
new bank notes for itself and this consequently devalues the value of
property in other countries. This is a vicious circle, but the vicious circle
would hardly persist for ever.
Thus, the process of transformation that is simmering, right now,
within the new world society order, from its initial system of unilateralmultipolarism
to the next phase of multilateral-multipolarism, seems
to have imbued an eminent conlict between unilateralist or hegemonic
tendency of empire on one hand and the multilateral multipolar tendency
of the next phase of the initial system of the world society order, which
ensures proportionate global power sharing, on the other hand. The
initial world society system which is engaged in a ierce struggle against
the upcoming multilateral-multipolar system is the unilateral-multipolar
system.
49 See CUTLER above, on this he provides a sensible explanation.
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