MEGATRENDS AND MEDIA

TRANSFORMATION OF THE MEDIA GARDEN
For example, multimodal scholarship in this sense implies exploring
the power of the database for organizing and presenting research;
computational analyzing visual, aural, dynamic, and interactive
media; networked writing and peer-to-peer commentary; extended
collaboration and conversation; powerful visualization and simulation
processes. Considering the media scholars’ objects of study it is assumed
that multimodal practice and its outputs will improve their scholarship
in a positive way. Put simply, the multimodal scholarship will prove its
instruments especially in disciplines that are concerned with multimedia
content.
3.2.4 MS and DH competences
The intersection of DH and MS naturally opens up the discussion on the
MS status and function in relation to DH. Many scholars prudently relect
on the proportion of MS ield of activity to DH, or more precisely, on the
distribution of competences. It‘s possible to register various attitudes
to this issue, however scholars in general agree on the model of mutual
complementarity.
As a starting point, some authors warn against the consequence of onesided
approach which aims to suppress one of the areas: „But I caution us
against such easy dichotomies, in which we igure digital humanities as a
new episteme to replace the old.“ 13 The basic assumption is to keep away
from the dualistic view of the intersection and to specify the reciprocal
transformations.
Media scholars with a strong sense of their own discipline expect that
DH and multimodal research complement rather than replace the scope
of MS ield: „Overall, however, you‘ll notice there are relatively few digital
humanities efforts — even collaborative, interdisciplinary ones — that
do not, in some way, carry forward the traditions, theories and practices
of home disciplines.“ 14 The same perception of the ratio between
13 POSNER, M.: Digital humanities and media studies: staging an encounter.
Released on 8 th March 2013. [online]. [2015-03-25]. Available at: .
14 RHODY, J.: The Boolean Logic of the Digital Humanities. [online]. [2015-03-
25]. Available at: .
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