MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
D/ Type of occurrence: rhetoric
“...in contrast to the historical and practical perception oriented towards a
particular goal, the perception the foundations of which are found in the
soteriological perspective, which is speciic to the Judeo-Christian tradition,
as well as to the modern (Hegelo-Marxist and functionalist) historical
philosophy, that in contrast to this linearism, something more pagan and
also more relativistic is being born...” 35
Table 5 (D)
Topic Sources Triggers Mode of
expression
principle
of history
distrust in the
eficiency and
soteriology
of modernist
tradition
contemporary
value, cultural
and religious
polytheism
dichotomous
perception
of traditional
modern and
postmodern
Object
pagan and
relativistic
E/ Type of occurrence: rhetoric
“In general, it can be said that this odyssey, which every life path necessarily
is, causes us to become some supreme-being or super-being through this
adventurous life... (...) There are moments when the more empirical ‘me’,
the Cartesian ‘ego’, comes through as what it really is: a mere iction. Then
we can get to what Peter Sloterdijk calls ‘pre-individual vacuum’ and what
can be compared to some primeval substance (Anaximandros) or collective
unconsciousness (Jung). It is some sort of primal energy that can be found
at the end of a long process in which the individual gradually got rid of the
labels, orders and intellectual and carnal poses which were forced on him
by the society.” 36
Table 6 (E)
Topic Sources Triggers Mode of
expression
meaning of
life odyssey
non-rational
instances of
Sloterdijk,
Anaximandros
and Jung
contemporary
forms of
adventure
dichotomy of
rational and
emotional
Object
superexistence,
primal energy
of nonsocialized
and nonculturalized
35 MAFFESOLI, M.: O nomádství. Iniciační toulky. Praha : Prostor, 2002, p. 145.
36 MAFFESOLI, M.: O nomádství. Iniciační toulky. Praha : Prostor, 2002, p. 151-
152.
302