MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
RESEARCH THE MEDIA WORK IN THE CONTEXT
OF IMPACT OF PSYCHOLOGICAL, PEDAGOGICAL,
SOCIAL AND SPIRITUAL FACTORS
Silvester Sawicki
ABSTRACT:
The paper deals with qualitative research with elements of quantitative research
the media work from view of psychological, pedagogical, social and spiritual
aspects. Research sample was created of: 1. – Chosen mainstream TV and press
and alternative internet media from Slovakia, Czech republic, Russia and Great
Britain. 2. – 443 individual respondents from Slovakia and Czech republic.
3. – 16 chosen media redactors from Slovakia and Czech republic. We found out
that in Slovakia 38% respondents don´t trust media and 27% rather distrusts
respondents media. Little bit more of respondents are taking medias as non –
objective. Next we found out, that examined media are knowingly different
in interpretations of the same subjects and stories. In relation with that we
found out that these different interpretations are impacted by psychological,
pedagogical, social and spiritual factors with researched redactors. These factors
are showing up in individual reception and processing of information’s and
stories by our brain.
KEY WORDS:
psychological, media, analysis, reception, information’s, objectivity, factors, trust
1 Introduction
Medias play a crucial importance not only in shaping opinion, but also
politics, values and the overall culture of the society. 1 They affect our
lives, values thinking, spiritual attitudes and relations. 2 Therefore, it is
important that we pay wide disciplinary attention to them. It is needed
to scrupulously research activity of the media not only in terms of
Mass Media and Politics, what is the traditional method, but also from
the perspective of other disciplines, which they interact with, such
as psychology, sociology, pedagogy. These allow us to reveal deeper
1 PETRANOVÁ, D., VRABEC, N.; Persuázia a médiá. Trnava : FMK UCM, 2013,
p. 86.
2 GÁLIK, S., CENKÁ, R.: Twilight of christianity in tele-view of the world
from homo religiosus to homo videns. In European Journal of Science and
Theology. 2013, Vol. 9, No 5, p. 229.
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