MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
Table 1: Trust the media
TV
Slovakia
Czech
Press
Slovakia
Czech
Internet media
Slovakia
Czech
Media total
Slovakia
Czech
Absolutely
trust
23,7%
22,6%
21,8%
23,1%
26,9%
24,7%
24,13%
23,46%
Rather
trust
20,1%
23,2%
19,1%
17,3%
31,1%
33,3%
23,43%
24,6%
Rather
distrust
27,2%
31,8%
26,7%
22,9%
17,4%
18,8%
23,76%
24,5%
Absolutely
distrust
27,8%
22,1%
31,2%
35,7%
20,9%
22,1%
Don‘t
know
1,2%
0,3%
1,2%
0,9%
1,7%
1,1%
26,63%
26,63 % 1,36%
0,76%
2. To what extent do you consider media as objective?
Table 2: Objective the media
TV
SR
ČR
Press
SR
ČR
Internet media
SR
ČR
Media total
SR
ČR
very
objective
17,3%
19,4%
18,4%
16,1%
24,3%
24,1%
20%
19,86%
rather
objectively
23,1%
19,7%
17,1%
15,4%
27,1%
30,6%
22,43%
21,9%
rather
biased
27,2%
25,7%
33,5%
30,9%
24,7%
18,5%
entirely
biased
31,6%
34,6%
30,2%
36,9%
22,6%
27,6%
28,46%
25,03% 28,13%
33,3%
Don‘t
know
0,8%
0,6%
0,8%
0,7%
1,3%
1,2%
0,96%
0,83%
Table 3: The differences in the total score of trust of the media between
women and men
Scale M SD Leven test t-test d
men women men women F p t df p
Total score 146,84 132,02 12,9 13,24 1,60 0,20 5,56 55 < 0,001 1,42
M = mean; SD = standard deviation
Leven test conirmed the consistency of the variances of both sexes (p>
0.05), conirming the suitability of the t-test for further testing. T-test
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