MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
from the year 2011. They also conirm that the presence of children up
to 18 years of age have a signiicant effect on the household internet
equipment. In our survey of contemporary families’ lifestyle 7 was shown
that in families with children were some types of media represented in
higher number than just only once. On average the Czech families had
according to data of this survey more than 3 mobile phones, 1 television
and 1 computer. Besides, more than a half of households had more than
two computers and two televisions and more than 94 % families had two
or more mobile phones.
90
80
70
60
50
40
30
20
10
0
0 1 2 3 4 5 and more
TV
PC
DVD recorder
Video player
Game console
iPod, mp3
Tablet
Mobile phone
Chart 1 Representation of the number of household equipment in the Czech
families
Source: STAŠOVÁ, L.: Média a současná rodina. In KRAUS et al.: Životní styl
současné české rodiny. Hradec Králové : Gaudeamus, 2015. p. 177.
The possession of new media (thus game consoles, tablets, mp3 and
iPods) was statistically associated with the number of children in the
family (Spearman 0,94, sig. < 0,01). More children in the family, more
equipment the family had. Therefore we can boldly call the Czech
contemporary family as media-saturated maybe over-saturated.
Children nowadays have more often several types of mobile devices
which enables uncontrolled information and media content access.
With the regard to that the family media education can be considered
as to be an important factor of the preparation of young generation for
coping with diverse touches of media manipulation. The massive facing
7 STAŠOVÁ, L. Média a současná rodina. In KRAUS et al.: Životní styl současné
české rodiny. Hradec Králové : Gaudeamus, 2015. p. 165-197.
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