MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
due to changed conditions of policy – making caused by advanced and
fastened technical means.
As in the paper, media may become an impediment in two reasons. On
one side, they can work as emotional inhibitor giving a very new and
special essence to the decision making but on the other side, due to some
shifts in their role and due to the shortened time, they may act as a threat
to operational security. TV News channels (but also internet) by showing
war pictures and any emotional scenes may easily manipulate the public
opinion and make the political decision not well thought out or even
slowed down. For example Livingston believes that media can be seen
as a threat to operational security because they have the technological
capacity to hinder some military operations and interventions just by
exposing them and thus inluence the leaders in their decision to react
or to intervene.
As mentioned in this paper, some current problems the media- politics
cohabitation is facing to is an agenda setting, framing, embedded
journalism, and others. These views of modern media are, in my opinion,
the strongest ones and the most powerful however also most warning
as for example relected in the opinion that the U.S. foreign policy (as a
relection of its national interest goals and interventions related) is only
a mere relection of the news content. It should be counter-argued that
the media coverage should be a consequence of oficial actions, not their
creation.
BIBLIOGRAPHY:
BAHADOR, B.: The CNN effect in action: How the news media pushed the
West toward war in Kosovo. New York : Palgrave Macmillan, 2007.
BLONDEL, M., CURTIS, K.: Western European Government And Politics.
New York : Longman, 1997.
COCKBRURN, P.: Embedded Journalism: A Distorted View Of War. In
The Independent. [online]. [2015-09-24]. Available at: .
ENTMAN, R.: Framing US coverage of international news: contrasts in
narratives of the KAL and Iran air incidents. Journal of Communication,
Vol. 41, No. 4, 1991. ISSN 1460-2466.
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