MEGATRENDS AND MEDIA

MEGATRENDS AND MEDIA
Benchmarking evaluation based on Internet media may facilitate
improvement of supplier relationships. 15 For example, they can be used
to assess the seriousness of a customer and the ability to pay liabilities. In
this way the risk of non-payment of claims can be deined and the size of
supplies and commercial relationships with customers can be regulated.
Benchmarking evaluation based on inancial indicators and the position
of companies on the market can be effectively expressed using graphs
as follows - igure 4. In this portfolio managers can see position of the
company within the competition portfolio. On the basis of this position, it
is possible to determine the direction of improving business performance.
Score of the company success on the basis of predictive models or,
alternatively, by means of data obtained from a marketing information
system is on the x axis, inancial performance is on the y axis. In this way
we can very effectively deine the direction of future development and
weak points of the company. It’s only up to skills of managers to move the
company further 16 (to the top right within the portfolio).
Figure 4 Benchmarking evaluation of the company from the perspective of
its performance
Source: www.indexpodnikatela.sk
15 SARUC, N. T., DORČÁK P., POLLÁK, F.: E-business and its Application in
Conditions of Central European Market. In QIP journal, Kosice : Technical
University of Kosice, 2013, p. 9-15.
16 GALLO, P.: Ukazovateľ Economic Value Aded - nástroj pre benchmarkingové
hodnotenie výkonnosti iriem. In Controlling a inančno-manažérske teórie
v praxi, 2014, Vol. 1. [online]. [2015-02-21]. Available at: .
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