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Crossroads in Cultural Studies Conference 14-17th December 2016 Program Index

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paper f<strong>in</strong>ishes with an engagement with how this fram<strong>in</strong>g is and is not compatible with a conventional<br />

Marxian conception of value.<br />

Jeremy Valent<strong>in</strong>e<br />

social network markets<br />

Subaltern Economics: The regime of rent and the model of extraction of cultural value <strong>in</strong><br />

This paper is a critique of models of the economy of culture which propose that value is created <strong>in</strong> social<br />

networks understood as markets through entrepreneurial valorisation. The model is grounded <strong>in</strong><br />

evolutionary economics which is based on the work of Veblen and Schumpeter, amongst others. There are<br />

three components to the critique. Firstly, the model actually describes a process of revenue extraction<br />

through the creation of rents, where rent is understood as the ability to occupy positions exterior to markets<br />

<strong>in</strong> order to appropriate value. Therefore, value is not created and the notion of market does not apply. The<br />

entrepreneur is actually a rentier and the creation of rents is a political activity. Secondly, the model is<br />

contextualised with reference to an emerg<strong>in</strong>g rental regime with<strong>in</strong> global capitalism which is based on the<br />

accumulation of value without either production or market competition. Thirdly, the enunciative position of<br />

the model, the pragmatic bus<strong>in</strong>ess fac<strong>in</strong>g University subject to state centred network governance, is<br />

categorised <strong>in</strong> terms of Gramsci’s notion of the action of the subaltern which creates ‘new parties of the<br />

dom<strong>in</strong>ant groups, <strong>in</strong>tended to conserve the assent of the subaltern groups and to ma<strong>in</strong>ta<strong>in</strong> control over<br />

them’. This is because ‘Subaltern groups are always subject to the activity of rul<strong>in</strong>g groups, even when they<br />

rebel and rise up: only “permanent” victory breaks their subord<strong>in</strong>ation, and that not immediately. In reality,<br />

even when they appear triumphant, the subaltern groups are merely anxious to defend themselves…’ In<br />

short, the model of the economy of culture is a response which seeks accommaodation with a project to restructure<br />

the conditions for the production of science <strong>in</strong> order to establish a new hegemonic formation on<br />

behalf of exist<strong>in</strong>g dom<strong>in</strong>ant groups.<br />

4E<br />

Inclusions and Exclusions: Girls <strong>in</strong> Girls <strong>Studies</strong> (Chair, Kathleen Williams)<br />

Mary Celeste Kearney<br />

Only Extras? Black Girlhood and U.S. <strong>Cultural</strong> <strong>Studies</strong><br />

One of the first images of black girlhood <strong>in</strong> fictional U.S. television appeared on The Patty Duke Show <strong>in</strong><br />

1964. But the girl appears only briefly as an extra dur<strong>in</strong>g a rock performance dom<strong>in</strong>ated by white bodies.<br />

Skip forward decades to the burgeon<strong>in</strong>g scholarly <strong>in</strong>terest <strong>in</strong> girls’ culture follow<strong>in</strong>g the publication of Angela<br />

McRobbie’s Fem<strong>in</strong>ism and Youth Culture, and we see a similar <strong>in</strong>attention to racial difference. Today we are<br />

still largely <strong>in</strong> the same place: Black girls appear <strong>in</strong>frequently <strong>in</strong> contemporary U.S. cultural studies. This<br />

presentation uses the exclusion of black girls from media culture to understand their symbolic annihilation<br />

with<strong>in</strong> cultural studies and to offer possible solutions for recalibrat<strong>in</strong>g perspectives that keep too many of us<br />

from see<strong>in</strong>g the black girls <strong>in</strong> the crowd.<br />

Victoria Cann<br />

Class<strong>in</strong>g Girls: (Re)consider<strong>in</strong>g the role of class <strong>in</strong> British girls’ lives<br />

Of the work that emerged from the Centre for Contemporary <strong>Cultural</strong> <strong>Studies</strong> <strong>in</strong> Birm<strong>in</strong>gham, UK, much was<br />

concerned with class (consider the work of Stuart Hall, Richard Hoggart, Raymond Williams for example),<br />

and a considerable proportion of this work also engaged with youth culture but not necessarily girls culture<br />

(with the notable exception of Chris Griff<strong>in</strong> and Angela McRobbie’s work). Of the girls studies work that has<br />

emerged from the buoyant field <strong>in</strong> the past twenty years, class has rema<strong>in</strong>ed somewhat on the periphery,<br />

with class and its role <strong>in</strong> girls’ lives <strong>in</strong>stead the preserve of social scientists. In this paper I explore the work<br />

that has exam<strong>in</strong>ed the role of class <strong>in</strong> British girls’ lives and draw on my own empirical research to<br />

106

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