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Crossroads in Cultural Studies Conference 14-17th December 2016 Program Index

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about their cultural identity <strong>in</strong> <strong>in</strong>tercultural sett<strong>in</strong>gs? In this panel, we propose not to leave the concept of identity<br />

beh<strong>in</strong>d completely, but to take it as someth<strong>in</strong>g highly relational and contextual. In other words, we do believe that<br />

cultural identity does exist as imag<strong>in</strong>ed and performed by <strong>in</strong>dividuals. However, we do also believe that we need<br />

more than identity to understand sensual experiences <strong>in</strong> <strong>in</strong>tercultural sett<strong>in</strong>gs. After all, as Hannah Arendt says,<br />

“identity is not everyth<strong>in</strong>g” and “identity is not noth<strong>in</strong>g.”<br />

Defne Karaosmanoglu Fad<strong>in</strong>g National Identity: Absence and Presence of Turkishness <strong>in</strong> Restaurant Bus<strong>in</strong>esses<br />

In this paper, I exam<strong>in</strong>e where and when cultural identity is strategically constructed and abandoned <strong>in</strong><br />

specific contexts. Tak<strong>in</strong>g identity as always contextual and relational, I look at the Turkish-speak<strong>in</strong>g<br />

restaurants <strong>in</strong> London and their emphasis on “Turkishness”. In other words, I try to understand the<br />

significance of “Turkishness” <strong>in</strong> the m<strong>in</strong>ds and hearts of the restaurateurs <strong>in</strong> London, the role of the agency,<br />

<strong>in</strong>dividual decisions and sensual experiences that go beyond macro concepts and processes. In conclusion, I<br />

argue that an emphasis on identity can be a drawback to bus<strong>in</strong>ess and most of the restaurateurs do not<br />

really care about and emphasize their national identities, <strong>in</strong>stead they strategically use regional identities<br />

and/or global identities to claim bus<strong>in</strong>ess success.<br />

Irem Inceoglu<br />

Perform<strong>in</strong>g Identity through <strong>Cultural</strong> Encounter<br />

This paper focuses on diversified identities <strong>in</strong> Turkey driv<strong>in</strong>g data from a long term NGO project that could be<br />

def<strong>in</strong>ed as an organised cultural encounter. The proposed paper analyses and challenges the notion of<br />

ethnic/cultural/regional identity <strong>in</strong> relation to the critical ethnographic data collection process. Look<strong>in</strong>g at<br />

the communication process, this paper scrut<strong>in</strong>ises the way <strong>in</strong> which <strong>in</strong>dividuals diverge from particular<br />

cultural frames and re-construct the discourses of a particular frame through their performances of identity.<br />

The case study that this work is based provides an opportunity to observe how an organised cultural<br />

encounter could not only function as an opportunity for break<strong>in</strong>g up the hegemonic narratives of cultural<br />

frames an <strong>in</strong>dividual bound to but also itself functions as a questionable sett<strong>in</strong>g <strong>in</strong> regards to culture and<br />

identity.<br />

Anastassia Zabrodskaja Perception of Russia and Russians among mixed couples <strong>in</strong> Estonia<br />

The formation of the image of a country is a complex process <strong>in</strong>fluenced by geographical, political, cultural,<br />

social and psychological factors. In my paper, I will approach the topic at the micro level (life stories of<br />

members of Estonian-Russian mixed families, their cultural and historical memory, and personal experiences<br />

of liv<strong>in</strong>g/visit<strong>in</strong>g the USSR and Russia). My methodological approach focuses on culturally shared knowledge,<br />

practices and symbols, and different forms of their representation us<strong>in</strong>g discourse analysis, content analysis<br />

and qualitative sociology methods. I conducted <strong>in</strong>dividual semi-structured <strong>in</strong>-depth <strong>in</strong>terviews with 30<br />

couples from Russian-Estonian mixed families. The couples were chosen to reflect the sociol<strong>in</strong>guistic<br />

diversity of Estonian regions. There were also three different age groups (25-39, 40-59 and over 60 years<br />

old). I will show the relationship between <strong>in</strong>dividual personal experiences and the portrayed image of Russia<br />

(and the Russians), as well as the factors <strong>in</strong>fluenc<strong>in</strong>g the formation of these particular stereotypes.<br />

10U<br />

Institutions and cultural change (Chair, Robert Willim)<br />

Maureen Engel* & Heather Zwicker*<br />

Op. Cit: The Indian Hospital <strong>in</strong> a Context of Reconciliation<br />

This paper analyses a derelict hospital, the modes of its visual mediation, and the urban and national<br />

fantasies it engenders. Edmonton’s Charles Camsell Hospital was opened as a tuberculosis treatment centre<br />

262

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