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motivational analysis of organizations

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SUPERVISORY ATTITUDES LECTURETTE 1<br />

Douglas McGregor (1957, 1966) linked a psychological view <strong>of</strong> human motivation to a<br />

theory <strong>of</strong> management, originating the terms “Theory X” and “Theory Y.” For<br />

McGregor, Theory X assumptions considered the average person to be lazy and to avoid<br />

work, necessitating that workers be controlled and led. In contrast, Theory Y<br />

assumptions viewed workers as responsible and eager to be involved in their work.<br />

McGregor believed that the role <strong>of</strong> management was to set up a framework so that<br />

workers could meet their own goals by investing effort in the organization’s goals.<br />

McGregor’s approach was based on the motivation theory <strong>of</strong> Abraham Maslow<br />

(1943). Maslow’s hierarchy <strong>of</strong> human needs can be depicted as a pyramid, with survival<br />

needs as the bottom layer and with security, social, esteem, and self-development needs<br />

as successive layers (see Figure 1). Before one <strong>of</strong> these needs can be met, its underlying<br />

needs must first be fulfilled, at least to some extent. Therefore, if the workers’ survival<br />

and security needs are met, work that fulfills their higher needs can enable them to direct<br />

their efforts toward organizational as well as individual goals.<br />

Figure 1. Maslow’s Hierarchy <strong>of</strong> Human Needs<br />

This approach is predicated on managers’ diagnosing individual workers’ needs and<br />

<strong>of</strong>fering opportunities to meet those needs. However, although specific individual needs<br />

span a great range, the basic categories <strong>of</strong> need are few in number. In addition, involving<br />

workers in delineating their own needs, goals, and potential rewards makes the task <strong>of</strong><br />

creating appropriate organizational conditions more feasible.<br />

McGregor stated:<br />

There are big differences in the kinds <strong>of</strong> opportunities that can be provided for people to obtain<br />

need satisfaction. It is relatively easy to provide means (chiefly in the form <strong>of</strong> money) for need<br />

satisfaction-at least until the supply is exhausted. You cannot, however, provide people with a<br />

1 Based on Marshall Sashkin, “An Overview <strong>of</strong> Ten Management and Organizational Theorists,” in J.E. Jones & J.W. Pfeiffer (Eds.),<br />

The 1981 Annual Handbook for Group Facilitators, pp. 206-221. San Diego, CA: Pfeiffer & Company, 1981.<br />

The Pfeiffer Library Volume 19, 2nd Edition. Copyright © 1998 Jossey-Bass/Pfeiffer ❚❘ 177

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