motivational analysis of organizations

High-visibility/low-credibility participants are often the “cut-ups” and comedians in
the group. Although they receive attention, their behavior is often disruptive. They do
not command respect, and their views are not influential. Sometimes a highvisibility/low-credibility
participant attempts to gain recognition by assuming the role of
scribe or recorder and controlling the newsprint and felt-tipped marker. Although this
behavior results in visibility, it rarely fosters the credibility that the individual desires.
Low-visibility/low-credibility participants are those who maintain a very low
profile and/or avoid most activity. Some of these participants, having started out in
Quadrant III (high visibility/low credibility), may have tried to achieve credibility
through visibility but were unsuccessful and thus retreated to a less-threatening position.
Other Quadrant IV participants seem content in their role and behaviors, while still
others who are less satisfied struggle to gain visibility and/or credibility.
VALIDITY AND RELIABILITY
The Visibility/Credibility Inventory has face validity. Because it is used primarily as a
basis for discussion of the elements of power and influence within a group, no attempt
has been made to establish validity and reliability beyond this point.
182 ❘❚
The Pfeiffer Library Volume 19, 2nd Edition. Copyright © 1998 Jossey-Bass/Pfeiffer