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Successful Managers and Effective Managers<br />

Luthans, Hodgetts, and Rosenkrantz (1988) used a slightly modified version <strong>of</strong> Kotter’s<br />

model to study more than 700 managers over a four-year period. The researchers found<br />

that their subjects performed four comprehensive categories <strong>of</strong> activities that expand on<br />

those identified in Kotter’s work:<br />

1. Routine communication: Paperwork, e-mail, memos, reports, letters, telephone<br />

calls, faxes, etc.<br />

2. Traditional management tasks: Planning, leading, organizing, controlling, and<br />

staffing. This area incorporates most traditional training programs (based on the<br />

old PLOCS model) <strong>of</strong>fered to new managers.<br />

3. Networking: Interacting with outsiders, socializing, politicking, hall chats,<br />

chance meetings, etc. This area incorporates the nontraditional, political skills<br />

described by McCormack.<br />

4. Human resource management: Motivating, reinforcing, disciplining, managing<br />

conflict, staffing, training, developing, empowering, involving others, etc. This<br />

area incorporates many <strong>of</strong> the “s<strong>of</strong>t” skills found in newer models <strong>of</strong><br />

management.<br />

Luthans et al. found that, overall, real managers devote approximately 29 percent <strong>of</strong><br />

their time to routine communication, 32 percent <strong>of</strong> their time to traditional management,<br />

19 percent to networking, and 20 percent to human resource management. In addition,<br />

guided by the relative importance the managers attached to these four activities, the<br />

researchers identified three distinct types <strong>of</strong> managers: successful managers, effective<br />

managers, and successful and effective managers.<br />

Successful managers are defined as those individuals who receive more rapid<br />

promotions, as compared to others in their <strong>organizations</strong>. They devote 28 percent <strong>of</strong><br />

their time to routine communication (about the same as the overall average), 13 percent<br />

to traditional management (19 percent less than the overall average), 48 percent to<br />

networking (29 percent more than the overall average), and 11 percent to human<br />

resource management (9 percent less than the overall average).<br />

Effective managers are defined as those individuals whose employees excel in<br />

quantity and quality <strong>of</strong> production and display superior levels <strong>of</strong> satisfaction and<br />

commitment toward the organization. These managers devote 44 percent <strong>of</strong> their time to<br />

routine communication (15 percent more than the overall average and 16 percent more<br />

than their “successful” counterparts), 19 percent <strong>of</strong> their time to traditional management<br />

(13 percent less than the overall average and 6 percent more than their “successful”<br />

counterparts), 11 percent <strong>of</strong> their time to networking (8 percent less than the overall<br />

average and 37 percent less than their “successful” counterparts), and 26 percent <strong>of</strong> their<br />

time to human resource management (6 percent more than the overall average and 15<br />

percent more than their “successful” counterparts).<br />

Successful and effective managers’ percentages are almost identical to the overall<br />

averages. They devote 30 percent <strong>of</strong> their time to routine communication (1 percent<br />

198 ❘❚<br />

The Pfeiffer Library Volume 19, 2nd Edition. Copyright © 1998 Jossey-Bass/Pfeiffer

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