Desire for Greener Land

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Figure 6: Cost benefit analysis in DESMICE. formulating recommendations for extension and policy. If fed specifically to regional and/or national level policy makers, the hope is that they will create the boundary conditions (legislation, subsidies etc) that will enable stakeholders to actually implement the selected technologies. V Dissemination Introduction In order for any research to be implemented, it needs to be communicated to the right people, in the right way, at the right time. Any effective research project, therefore, requires an effective communication strategy to ensure research outcomes lead to effective actions. From the very start of the DESIRE project, making sure the key messages were communicated to a wide range of stakeholders was an important part of the process. As a result, the project worked to address groups and individuals at many different levels, from land users and teachers, to policy makers at local to national and global levels. Aims and objectives The aim of the DESIRE project was to involve local people in choosing, trialling and evaluating technologies and approaches to combat desertification. As a result, communication and dissemination were at the heart of the research process. The main objectives of this dissemination stage for DESIRE, therefore, were; 1. to disseminate research outcomes to all relevant stakeholders, and 2. to develop a group of researchers who are well trained in research dissemination. Morocco, Erik van den Elsen The process of identifying and trialling options for SLM DESIRE – WOCAT 2012 Methodology In its simplest form, this step of the methodology involves four main stages; i Identifying the range of audiences that communication and dissemination products must reach Within DESIRE, a stakeholder was identified as anyone who would like to know more about sustainable land use in their local area or region. Lists of all relevant stakeholders were made for each of the project’s study sites. These lists generally included land users, land owners, communitybased organisations, government officials, local and national administrators, NGOs, UNCCD, researchers and scientists. The variety of stakeholders involved with DESIRE is demonstrated in lists for particular study sites that include firemen, tourist institutes, unions, local and national media, as well as local education institutions and youth committees, and including teachers and school children. For many following SLM projects, the relevant stakeholders will be similar to those involved with the DESIRE project. However, carrying out a comprehensive stakeholder analysis process at the beginning of any research project ensures that all the relevant key players are identified. For further information about stakeholder analysis and management, see the articles in the Further Reading section at the end of this chapter. ii Tailor the communication materials to the identified audiences When we transfer knowledge, it will be translated by the recipient based on their experiences and opinions. So it is essential to consider how they will engage with the material. Although it is unrealistic to attempt to produce communication outputs for all stakeholder groups individually, material can be provided at different levels of complexity. For example, at the most complex level, a researcher would write a scientific paper using scientific language, whilst at the simplest level, an illustration or poster could be used to communicate with a less literate audience. Within SLM projects, there are many levels of complexity that need to be acknowledged and catered for. iii Make the dissemination materials available for the relevant audiences in the most appropriate way It is often the case that research projects do not have sufficient funding to print and distribute a comprehensive range 20 For more details on these models and their use, please see deliverable 5.4.2, available to download at http://www.desire-his.eu/, or the model descriptions on www.desire-his.eu/en/regional-remediation-strategies/ model-descriptions 21 This model is described in detail in Deliverable 5.1.2 “Improved Process Descriptions in the PESERA Model”, available to download as above. 21
Figure 7: The DESIRE Project has focussed on promoting the value of participatory collaboration between researchers and stakeholders, and providing information for a wide range of audiences in appropriate languages. of material widely, so using an online information hub is often an effective, and achievable, solution. Within the DESIRE project, the whole story of research is presented within the Harmonised Information System (HIS, www.desire-his.eu). This system is easy to access and uses mainly non-scientific language. To make the HIS easy to dip in and out of, the project information is presented through each study site and/or the series of project research themes. Key messages and recommendations are highlighted so that they can be easily accessed by land users, land owners and policy makers, as appropriate. Information is often presented in simple, pictorial poster formats, and video clips. Where there is written information, it is mostly available in multiple languages, and if not, there is also a facility to use Google automatic translate. Turkey, Gudrun Schwilch Portugal, Gudrun Schwilch 22 DESIRE – WOCAT Desire for Greener Land
Page 1 and 2: Desire for Greener Land Options for
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Input: - Equipment (machinery, tool
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2.2 Mapping case studies This secti
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Land recommendation Land conservati
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Portugal - Maçao The Maçao area h
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Italy - Rendina The Rendina area ex
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Greece - Nestos This area has chemi
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Turkey - Eskişehir The Eskeheşir
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Tunisia - Koutine The Koutine area
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Russia - Novy Land use in the Novy
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Botswana - Boteti The main land use
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Chile - Cauquenes The Cauquenes are
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Status of land degradation, sustain
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Examples of potential SLM technolog
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IV Up-scaling SLM strategies Actual
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Case study of the DESIRE methodolog
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II Identifying, evaluating and sele
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Cropland (or grazing land, mixed la
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Pictograms SLM technology Land use
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Logos of partners 282 DESIRE - WOCA
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Desire for Greener Land

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