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Reframing Latin America: A Cultural Theory Reading ... - BGSU Blogs

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chapter 6<br />

Identity Construct #1: Race<br />

In the early 1990s, Cornell West, a U.S. academician, wrote Race Matters,<br />

the title of which is a play on the word matter as both noun and verb. 1 West<br />

rejects racism and even the existence of race, so to him race does not matter.<br />

But he recognizes that ideas about race have affected and continue to affect,<br />

if not to dominate, life in the United States, so he believes in the need to<br />

study racial matters. He challenges those people who believe the United<br />

States has rectifi ed its long history of racial injustice; West informs them<br />

that, unfortunately, race does still matter.<br />

The wordplay in the title of his book and the issues he addresses in his<br />

work provide good points of entry for our exploration of essentialistic and<br />

semiotic interpretations of race in <strong>Latin</strong> <strong>America</strong>. Essentialists who believe<br />

in race, whom we can call “racialists,” believe in racial essences. They hold<br />

the view that humans can be divided into distinct groups based on fundamental<br />

and immutable traits. These differences can be most easily determined<br />

by physical features, such as skin color and hair texture, but even if<br />

these physical features are not obvious, racial essence is still present. Racialists<br />

believe that racial divisions are objective characteristics of human<br />

existence, not mere social conveniences. Thus, for a racial essentialist, having<br />

lighter or darker skin refl ects a distinguishing essence.<br />

It is worthwhile to differentiate racists from racialists. Racists hold a<br />

hermeneutic view on race, but believe one racial group to be superior and<br />

tend to advocate discrimination against the supposed inferiors. One obvious<br />

example of a racist is a white supremacist. A black supremacist or an<br />

Asian supremacist is also technically a racist. But as many scholars of race<br />

point out, in a society where access to power is often determined by one’s

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