UNIVERSITY OF NOVA GORICA GRADUATE SCHOOL ...

the video does not sing this song). The editing required formatting the still and moving material
into a low-resolution black and white and colour video. In doing this, the maker added the
impression of movement also to stills, by applying the effect of shaky camera and the slightly
flickering light. Thus a certain visual unification was achieved which significantly contributes to
creating a coherent video technically, but also assisting in presenting the storyline as a
comprehensive, well-organised whole.
Figure 18 | A shot from Jaalo‘s video.
This narrative whole of the video is enhanced by the maker‘s description, the category, the tags
and the comments. If we take a look at the tags we can see that a very broad spectrum of terms is
used with some interesting relations. For instance, through this video Yugoslavia is fairly
arbitrarily related, simultaneously, to the war and the singers as well. What is crucial in this metadating
is that the tags applied to this video facilitate search results which will bring a user to this
video either when looking from fan culture perspective (the band) or from the perspective of
someone interested in Yugoslavia or wars.
Now, in this remediation attempt three storylines can be discerned running simultaneously on the
visual level: 1) Yugoslavia bombing, 2) the singers and 3) textual subtitles. The first refers to
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