UNIVERSITY OF NOVA GORICA GRADUATE SCHOOL ...

view they call for forming a front against nationalism, primitivism and clerical fascism. In a
similar manner they also emphasise the grave situation the working class, farmers, intellectuals,
youth and pensioners found themselves in, 358 once the post-Yugoslav countries have renounced
the social in socialism. This programme is essentially a case of emotional politicisation of the past
which demonstrates how—before and after the collapse of socialism—the ―people in Central and
Eastern Europe have been politically motivated and manipulated by hope, disappointment, joy and
fear.‖ 359
The ―Product‖ section contains the ‗Terms and Conditions‘ which elaborates on what visitors may
and may not do when participating in the profile/community. To illustrate let me just point out a
few articles:
1. it is strictly forbidden to use offensive tone particularly on national basis, as well as
sarcastic ,tendentious, or ambiguous message that may cause quarrel. Any such post will
be deleted without notice!
2. it is strictly forbidden to post on the WALL anything related to the wars on the territory
of SFRY after second world war
4. any invitation for a laugh, a party etc. IS MOST WELCOME!
5. if you still have the need to debate, you have the right to do so in the Discussions, and
post there. This does not mean that the he may take the right to offended other
nationalities nor any one else. so, all in good manners. any post failing to follow our
principles will be deleted without notice!
The two most generously visited/updated features are the Wall and the Discussions section. The
status on the Wall is regularly (several times a day) updated predominantly posting links to videos
on YouTube and various newspaper articles. In fact, the updates-pace is such that it is virtually
impossible to go back to posts older than a few months, without risking browser overload.
Furthermore, once browsing to an ‗older‘ post and clicking to see it in full (expand the collapsed
comments), it is virtually impossible to return to the precise location ... unless one keeps track of
how many times one has hit the ‗older posts‘ button.
In terms of content, the posts to the SFR Jugoslavija‘s Wall (this also applies to other profiles) can
be roughly divided in three categories: 1) links to YouTube videos, 2) links to daily/political news
reports, 3) routine posts. The most vastly represented in the first category are the so-called
‗musical posts‘ i.e. links to YouTube videos which typically feature a pop-song video or a digital
memorial as discussed in Chapter 3. Such posts generate quite some response in terms of ‗Liking‘
(passive participation) and commenting: ―This song reminds me of... [...] This song was my
358 SFR Jugoslavija – SFR Yugoslavia, ―Info.‖
359 Maruška Svašek, ―Introduction: Postsocialism and the politics of emotion,‖ in Maruška Svašek (ed.)
Postsocialism: Politics and emotions in Central and Eastern Europe, New York Oxford, Bergham Books, 2008, 7.
181