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t.a.t.u.forever,croatia in my heart READY FOR HOME[LAND],and keep your fingers away from croatia and lenockha and yulka!!! YULEN16 261 Sounding like a jokey, yet decidedly nationalist comment, this reply elicited some very furious responses: this has nothing to do with yugoslavia but with serbia which was bombed listen to what lena is singing viki88 But then again, the following comment: First of all the song is devoted to serbia and its ―suffering‖ in the bombing.Therefore this is a song about suffering..Now you croats be so nice and explain to me how you can spit on serbia and serbs? Spit on her on your links to your ―liberating Storm‖ or your ―homeland war‖,but not here...really ain‘t nice...We nevertheless lived together in one house...Now we are all neighbours,sadly...I don‘t undersant for how long are we going to offend one another when we had a good time...a really good time.. AlexCaky 262 ... attempts a more nuanced response. On the one hand, AlexCaky is furious about ‗Croats attacking‘ Serbia in relation/response to this particular video, opposing the ‗desecration‘ of the memorial to Serbian suffering (but allowing for expression of contesting views and opinions elsewhere). On the other hand, what could easily be understood as a nationalist outburst is toned down in the second part of the comment where the user alludes to the common/shared (and ―good‖ one at that) past which is evoked as a topos from where a possible path to a convivential future could be taken. Regardless of the fact that neither the song nor the Jaalo‘s video are clearly not about the former Yugoslavia, a number of comments nevertheless sees it as such: Kids you really dont know what Jugoslavija was!! I was born in 70" I must say No country like Jugoslavija.That was life not this shit today. Peace for all ttfchelson 263 Wow this is sad, and once again by the replies I see that we haven't learned a single thing from our errors. Why can't we people just get along and forget the freakin nationalism imposed by old pride?! We used to live like brothers, and like balasevic said [English original] "Svetom smo se rasipali ko Ċerdani/ Nosili nas nebom ćilimi/ ... Da li su to stvarno bili bolji dani, ili smo to bolji bili mi?/ Nekad smo se bratimili po pogledu/Sluteći da isto sanjamo/I bogu je prosto bilo krstimo l' se ili klanjamo 261 See comments at http://www.youtube.com/all_comments?v=2rdLsoD4c78. 262 Ibid. 263 Ibid. 122
[We have scattered around the world like .../we have travelled the sky by/Were these really better days, or is it us that were better?/We used to fraternise .../Supposing we‘re dreaming the same dream/And the god didn‘t care whether we cross ourselves or bow] SpAcE126 264 As seen from the above comments, the responses to this video range from positive to negative evaluations of both ‗intended‘ reading of the song (the NATO bombings) and the ‗delusive‘ reading seeing in this video a ‗commemoration‘ of the socialist Yugoslavia. But for most of the commentators responding to the video it seems they inadvertently/unconsciously refer to the former Yugoslavia and write from the position of at least some personal or first-hand experience. In any case, there still seem to be also more distanced voices that express utter confusion over the past, and the debates this past fuels twenty years after the collapse: I‘m born in ‘87. This period really is engraved in my head. The too long 1993. it seems it lasted an eternity. I don‘t even know whether I have anything to be sorry for. I feel hatred and nostalgia at the same time. And they say it was all great :( steffanKM 265 This last comment—expressing both hate and nostalgia (clearly a second-hand, mediated one)— demonstrates that the post-Yugoslav wars instilled both contempt and appreciation. The former is probably mostly a result of a scarred childhood. The hatred seems to be a somewhat undesired/inappropriate feeling precisely because the nostalgic discourse in many post-Yugoslav societies and emigrant communities alike, is often very explicit. But it fails to explicate the complexity (if it can allude to senselessness) of what was going on at the time of the country‘s collapse. This, however, is not where the life of the Russian song in user generated videos ends: the search yields several more cases that use an elaborate approach in terms of narrativisation. Interestingly, none of them explicitly relates the song to the NATO bombings: rather the makers seem to interpret the song in terms of loss of Yugoslavia and also create their videos along these lines. The following two, in which commenting function has been disabled, establish an intriguing communication between each other. The video ―Tatu – Jugoslavija‖ created by user mejerchold had 286,370 views in May 2011. 266 The video starts off with a twilight shot of a river and a city in the background (Danube? Belgrade?) and cuts abruptly to a scene of Dubrovnik shelling at the beginning of the war in Croatia in 1991. Thus, at the very beginning the digital memorial maker clearly delimits the object 264 Ibid. 265 Ibid. 266 Mejerchold, ―Tatu – Jugoslavija,‖ http://www.youtube.com/watch?v=k0Git1piHts, accessed 2 September 2011. 123
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UNIVERSITY OF NOVA GORICA GRADUATE
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Some cases in vernacular digital me
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others in the remains of Yugoslavia
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Chapter 1 | Introduction: Cyberplac
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storytelling, memories and memorial
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conceptual framework supporting thi
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Media and Memory The most ubiquitou
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Archiving, Techno-topia and Pervasi
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as an archive, 29 the randomness of
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technologies (typewriters, calculat
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digital age. 41 Yet, considering th
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which she can, at the click of the
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However, in the case of Yugoslav di
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narrativisations, sampling, remixin
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cultural frameworks.‖ 67 Moreover
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from ‗pre-media‘ (before the in
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framework accounts for numerous eme
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outside the process of representati
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understanding of (the production an
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they are able through digital conne
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Setting Sail Reappropriations and r
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After the internet and digital comm
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that was made during the era of soc
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create and communicate, via digital
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time.‖ 127 Drawing on this concep
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the different musics‘ ―common f
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Blogging and Memory The practice of
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enhanced in blogging, it apparently
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and enthusiasts alike. Thus, for in
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videos are used as audiovisual reco
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Figure 4 | Yugoslav Airlines Luggag
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the posts are fairly scant textuall
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Finally, if initially recording and
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spectacle for which that audience h
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usiness) and outdated principles of
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Page 81 and 82: posts he uses a first-person, very
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Page 87 and 88: music. Such blog-enabled preservati
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Page 101 and 102: Chapter 3 | YouTube and Digital Mem
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Page 105 and 106: In the category of vernacular or us
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Page 117 and 118: commemorative act, crucially (co-)d
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Page 125 and 126: The ending of the video sends a ver
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Page 137 and 138: Jugoslavijo A much more elaborate v
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Page 143 and 144: Damned be Josip Broz ―Tito‖ all
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Page 147 and 148: oppression. And the cover by Azra,
Page 149 and 150: Kroz čempres vjetar duva [Through
Page 151 and 152: Figure 30 | The closing scene. What
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author traces in both the ―import
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Nevertheless, many of these profile
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ways, these domains and the differe
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allegiance. But, at the same time w
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view they call for forming a front
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The comments here, as cursory as th
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egimes. 362 A recent post links to
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oil down to pros and cons of Yugosl
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Enver Dizdarevic Is the idea to cre
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ut how can you explain to the peopl
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intertwining of, on the one hand, t
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Zlatko Crnogorac unfortunately I se
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Party: Komunista Partija Jugoslavij
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The user Šime Zelić stands firmly
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lives came to power. we promulgate
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comments and 245 people ‗liked‘
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Ever since April 2010, the profile
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It remains to be seen what will bec
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while the country‘s ‗birthday
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Figure 36 | Nova Jugoslavija, websi
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dismissed as a-political. And even
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Chapter 5 | Conclusion: ... Archivi
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much) political agenda. Nevertheles
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(cultural reference). Today, in a t
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ather than digging for material tra
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altogether, but aim to suggest that
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social bonds among 22 million peopl
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Jugoslavija Facebook profile case d
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Povzetek Zdi se, da sta splošno ra
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Priĉujoĉo raziskavo sestavljajo t
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splošno prav v tem, da ga prebere
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odkrivajo, jo privedejo na površje
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avdiovizualnih izvedb preteklosti.
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Lahko bi se reklo, da je bila praks
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skozi avdiovizualne in besedilne ko
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»Zgodovina« uporabniške dejavnos
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katere bi se lahko gradila ta zaţe
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to malo verjetno. Kljub temu pa to
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Baker, Catherine. ―Where to Read
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―Constitution of CY (English).‖
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Hahn, Chris M. Postsocialism, Ideal
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Josip Broz Tito. ―Info.‖ http:/
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mejerchold. ―Tatu - Jugoslavija.
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Pogaĉar, Martin. ―Nostalgia in C
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Sobel, Jon. ―HOW: Technology, Tra
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―RAZNI IZVODJACI Hitovi Omera Pob
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