UNIVERSITY OF NOVA GORICA GRADUATE SCHOOL ...

Zlatko Crnogorac unfortunately I see this is only about Face-Book site , and that you do
not want to go any farther , and I see that many do not even have the basic manners . If
YU were to be born again at least 8,000,000 people would have to deported . SFRY has to
be sympathic to those also who might be against it , one has to know how to forgive like a
mother forgives her child. 377
This post expresses the main concern in terms of profile‘s (and Facebook historical/memorial
profiles in general) conceptual reach: is such a profile an adequate solution to diffuse and widely
acceptable commemorative and political views? If it remains politically correct it may never attain
a critical exchange in externalising memory and articulating the potential prospects of post-
Yugoslavs. If it would be entirely open to any views it would lose itself in endless
reductionist/revisionist radicalisations. Nevertheless the presence of not insignificant ‗force‘ of
followers of the profile and the affective engagement testifies to continuous relevance of the quest
for historical normalcy in post-Yugoslav countries and among post-Yugoslavs alike.
To go into this issues a bit further, I discuss below two other profiles which explicitly refer to
Yugoslavia and Josip Broz Tito, respectively. Unlike the SFR Jugoslavija profile, these have less
followers and friends, but still represent interesting research cases due to the ways they utilise
Yugoslav past and digital communications technologies.
Josip Broz Tito
In September 2011, Josip Broz Tito profile had 7,487 ‗Likes‘ and sporadic activity since
September 2008, 378 which makes it one of the oldest profiles Yugoslavia related I came across
during this research. The profile is listed as ‗Politician,‘ meaning that it was not set up as a
personal profile but overtly assumed the ‗appearance‘ of a politician. This is usually the case with
politicians, although some may opt for personal profiles and then use them to promote their
political views within more personal network. Politician profiles also cannot be ‗befriended‘ but
only ‗liked.‘ Considering the fact that Josip Broz was a politician this comes as no surprise, what
is surprising is that he has been dead for 30 odd years.
377 Ibid.
378 Josip Broz Tito, http://www.facebook.com/#!/pages/Josip-Broz-Tito/39180551998, accessed 3 August 2011; it was
chosen purely by the name and the first matching profile was looked at.
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