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time.‖ 127 Drawing on this conceptualisation, this Study aims to trace ―links between subjects,
objects and their relations,‖ and doing so faces the challenge related to the ―understanding or
explaining such links [...which] demands approaches that do not take units of analysis as a given,
but take these phenomena as emergent.‖ 128
Now, taken together both strains of qualitative analysis can usefully be subsumed into the
multimodal discourse analysis, as elaborated by Kay O‘Halloran, who sees it as ―concerned with
theory and analysis of semiotic resources and the semantic expansions which occur as semiotic
choices combined in multimodal phenomena.‖ 129 This enables to see the objects of study as nonhierarchical
bearers of meaning and hence ‗equal‘ elements of the DME renarrativisations and
remediations of the Yugoslav past.
127 Suzie Wong Scollon, ―Calibrating Divergent Discourses in Convergent Geographies,‖ presented at the Dialogue
Under Occupation, November 14–16, 2007, East Jerusalem, http://www.neiu.edu/~duo/scollon.htm.
128 Andrew Hoskins and Ben O'Loughlin, War and Media, 191.
129 Kay L. O‘Halloran, ―Multimodal Discourse Analysis.‖
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