UNIVERSITY OF NOVA GORICA GRADUATE SCHOOL ...

now.‖). 174
A music blog may also provide chronologically ordered menu of older posts
(2009>November (13)) with number of posts in a specific month in brackets.
The (un)randomness of sorting music into daily posts may reveal the rhythms of discovering
music in shops or at friends‘ homes, and/or the pace with which the ‗curator‘ manages—digitises
and uploads rips—his collection. The narratives, as obscure and patchy as they often are, develop
around a particular record, around a particular memory and are thus conducive to perpetuate a
memory in a new time and in a new media ecology. Importantly, the varied musical memories
thus presented and preserved invite other users to partake in recreating the musical past, to cocreate
new memories enhanced through participating (downloading, commenting) in these
evolving grassroots archives. In other words, in a music blog the very practice of archiving is a
renarration of both the (popular) musical past (of Yugoslavia) and the bloggers‘ reinterpretation of
their past. Although this type of blogging may not be the most straightforward case of storytelling
or archiving, it nevertheless elicits practices of remembering that go beyond the experience of
remembering as, for instance, in classic archives. The latter presuppose ‗immersion‘ into a
‗sacred‘ space following a certain protocol of initiation, only upon which one is allowed access.
Often, the items are to remain on location meaning that the ‗consumption‘ of their content can
unravel in a strictly regulated environment. On the other hand, rummaging through admittedly
more disorderly digital musical archives permits for a more ‗open‘ access and manipulation of
data, hence greater ‗on-site‘ engagement and attention.
In terms of content, needless to say, the main focus is music although music blogs differ in the
ways content is presented. A note is in order here to explicate that I am not looking here at blogs
that also post music, along some other personal or professional content. Rather, the blogs in
question are on a mission to post music, while any other content is secondary, although not
unimportant. There are two general focus strategies that discernible in music blogging: a music
blog can be a focused genre specific blog: such blogs provide collections of music, an artist‘s
more or less complete discography, possibly album reviews, track listings, duration of songs, and
occasionally a blogger‘s description/contextualisation of a particular music within her own sociocultural
milieu. It can also be a period specific blog focusing on music form a particular musicera,
e.g. sixties‘ or eighties music, or as in the cases discussed below on a specific historical
period. This of course is a very rough distinction as there are numerous in-between combinations,
e.g. as in one of the blogs discussed below which apart from being clearly a period specific blog
174 This feature is no longer included into Jugozvuk, it was available at least until March 2010, see Martin Pogaĉar,
―Music Blogging: Yugoslav Musical Archives, www.inter-disciplinary.net/wpcontent/uploads/2010/02/pogacarpaper.pdf,
accessed 8 August 2011.
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