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UNIVERSITY OF NOVA GORICA GRADUATE SCHOOL ...

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and storytelling. The commemorative and remembering practices they foster are, as I have shown<br />

in the analysis, in many cases expressions of utter disillusionment with the present (i.e.<br />

undelivered promises of transitionalism) and also the vessels that carry the co-creative ‗quest for<br />

normalcy.‘<br />

Archiving ... Nostalgia<br />

In the analyses above there was some discussion on nostalgia, yet as it remains the underlying and<br />

often notorious topic in dealing with the past, it seems only fair to say a bit more now. So, in this<br />

section I look into how archive and nostalgia are often intertwined, i.e. into the why nostalgia (as a<br />

practice), often used derogatorily, can in fact be seen as a predominantly an archiving practice. I<br />

argue that, in the case of the digital afterlife of Yugoslavia, digital remediations (as found, for<br />

instance in blogs, YouTube memorials and several Facebook historical profiles, and as discussed<br />

in Chapters 2, 3, and 4)—and the practices of renarrating memories, co-creating memorials and<br />

engage in digital storytelling—are effectively a result of media archaeological endeavours that<br />

lead to often mnemosynal audiovisual constellations. These, in addition to being renarrativisations/externalisations<br />

of vernacular memory, in many cases also become vernacular<br />

archives. Importantly, I argue, such archaeological and archiving practices are intrinsically driven<br />

by nostalgia. In this view, I understand nostalgia as a socio-cultural practice of navigating through<br />

and collecting what was consigned to cultural oblivion. As a nostalgic mind not only likes to<br />

brood over the bygones but also often compile remnants of the past, nostalgia can be seen as an<br />

inherently archiving practice.<br />

As has been discussed in more detail in case studies above the individuals/users/produsers<br />

engaged in remediating the Yugoslav past, and their own, do so principally by a method of media<br />

archaeology and editing and publishing the ‗disinterred‘ material. ‗Digging‘ through massive<br />

amounts of audiovisual material, the produser, a memonaut, is navigating through the records and<br />

traces of the past that may no longer be part of the official post-socialist (political, media,<br />

historical, personal) narratives and canons. Thus the memonaut navigates her way through ‗a<br />

jukebox of memories‘ 425 or rather ‗externalisations of memory in the audiovisual.‘ However,<br />

425 On jukebox metaphor see Chapter 3.<br />

220

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