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and not least an easy way for an accidental visitor to find other sites of interest. A more general link selection further down the site includes links to ‗friendly‘ blogs and other sites related to Yugoslavia. The blog also features a visitor counter which at the time of writing has turned 732,969 visitors, and a widgeo.com application which counts visitors ‗today.‘ Some time ago, Jugozvuk also featured another counter (Live Traffic Feed by Feedjit) which gave a more detailed view on visitors locations (no longer available), time of access, and where they left to from the blog, or where they came from (a separate icon for respective action). 182 At one time it recorded 34 visitors from Serbia, 8 from Croatia, 7 from Bosnia and Herzegovina, 2 from Slovenia, 2 from Montenegro, 2 from Macedonia, about the same from Italy, Switzerland, the UK, and 8 from the USA. The Feed also took record of the accessing computer operating system and internet browser. Along the map showing the user location ‗today‘ (based on a Google Maps), the Feedjit tracked in a separate window which particular sections of Jugozvuk have been accessed (in %), and also gave statistics on visitors‘ geographical locations (in %). Now, this immodest use of user tracking might suggest several things: it grounds firmly the fact that this site has a global reach and at the same time alludes to a not insignificant interest of visitors, from the former Yugolsavia and elsewhere, in the Yugoslav popualr music. Here, however it should be noted (taking into account the linguistic specificity of music) that the majority of these visitors are probably former Yugoslavs who have left either during the life of Yugoslavia or in the aftermath of its demise. And who now make use of online environments (including such as this and similar blogs) as spaces for personal interaction and tracing their shared pasts. At the same time visitors to such sites more or less actively participate in the cocreation of the memories of the Yugoslav past. This is done on two levels, first passively, as listening to downloaded music individually or further sharing it with friends thus taking part in the perpetuation of Yugoslav popular music soundscapes; and second, actively participating in online reminiscing or discussing or uploading a particular song, artist or album. Not unimportantly, user counting serves the purpose of improving the rating of the site among visitros and fellow bloggers. Digital Storytelling in Jugozvuk The central part of the blog, however, are the entries. Aktivista‘s digital storytelling fuses text, (links to) posted music, and various visual material, including photos, scans and videos). In textual 182 At the time of writing, the counter is no longer active, but was so until at least September 2010. 80
posts he uses a first-person, very informal language, which is not free from grammatical and typographical errors and rather inconsistent use of upper case (although Yugoslavia is consistently written in uppercase). The textual part of a post typically invokes general thoughts on the Yugoslav past and details about the posted music. Regularly, Aktivista addresses the visitors inviting them to enjoy the music and reminisce about the good old times: ―One great festival from former YUGOSLAVIA that took place in Belgrade, its capital city, in 1963. After all this fantastic music is not buried with YUGOSLAVIA, it lives on this blogs, forever I would like or until BLOGGER lives.‖ 183 Figure 8 | A post about Beogradsko proleće festival 1963, available from http://jugozvuk.blogspot.com/2010/02/razniizvodjaci-beogradsko-prolece-1963.html. An aspect that often comes to the fore in the posts is explaining how he gets about acquiring the records: ―I love such records and when I buy them I love to listen to them (I buy them at flea markets). This [the Yugoslav period] is a time long since gone. Such records are today unimaginable. Therefore I‘ll be putting them up until I am able to find them myself or download 183 ―RAZNI IZVODJACI Beogradsko prolece 1963 singl3,‖ Jugozvuk, http://jugozvuk.blogspot.com/2010/02/razniizvodjaci-beogradsko-prolece-1963.html, accessed 8 August 2011. 81
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UNIVERSITY OF NOVA GORICA GRADUATE
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Some cases in vernacular digital me
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others in the remains of Yugoslavia
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Chapter 1 | Introduction: Cyberplac
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storytelling, memories and memorial
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conceptual framework supporting thi
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Media and Memory The most ubiquitou
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Archiving, Techno-topia and Pervasi
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as an archive, 29 the randomness of
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technologies (typewriters, calculat
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digital age. 41 Yet, considering th
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which she can, at the click of the
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However, in the case of Yugoslav di
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narrativisations, sampling, remixin
Page 29 and 30: cultural frameworks.‖ 67 Moreover
Page 31 and 32: from ‗pre-media‘ (before the in
Page 33 and 34: framework accounts for numerous eme
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Page 37 and 38: understanding of (the production an
Page 39 and 40: they are able through digital conne
Page 41 and 42: Setting Sail Reappropriations and r
Page 43 and 44: After the internet and digital comm
Page 45 and 46: that was made during the era of soc
Page 47 and 48: create and communicate, via digital
Page 49 and 50: time.‖ 127 Drawing on this concep
Page 51 and 52: the different musics‘ ―common f
Page 53 and 54: Blogging and Memory The practice of
Page 55 and 56: enhanced in blogging, it apparently
Page 57 and 58: and enthusiasts alike. Thus, for in
Page 59 and 60: videos are used as audiovisual reco
Page 61 and 62: Figure 4 | Yugoslav Airlines Luggag
Page 63 and 64: the posts are fairly scant textuall
Page 65 and 66: Finally, if initially recording and
Page 67 and 68: spectacle for which that audience h
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Page 71 and 72: and replaying music require much le
Page 73 and 74: encourages the visitors to buy. 173
Page 75 and 76: also provides a genre distinction a
Page 77 and 78: initial way for the past to ‗surv
Page 79: Through referring (nostalgically) t
Page 83 and 84: the past ... on the part of the vis
Page 85 and 86: uploaded, so do share with others.
Page 87 and 88: music. Such blog-enabled preservati
Page 89 and 90: This activity is in a way similar t
Page 91 and 92: I guess that in 1984 Luna and Katar
Page 93 and 94: TCHECHOSLOVAKIA, HUNGARY, ROMANIA,
Page 95 and 96: makes it into an organised database
Page 97 and 98: which required more ‗action‘ to
Page 99 and 100: files as digital media objects. As
Page 101 and 102: Chapter 3 | YouTube and Digital Mem
Page 103 and 104: users of the site. 217 Moreover, as
Page 105 and 106: In the category of vernacular or us
Page 107 and 108: selection is in many cases thorough
Page 109 and 110: database is changing as well. As Ge
Page 111 and 112: image. That's it.‖ 241 The fact i
Page 113 and 114: The site is no longer operable, yet
Page 115 and 116: inflame a reaction formation: the
Page 117 and 118: commemorative act, crucially (co-)d
Page 119 and 120: and use of technology, also as ‗g
Page 121 and 122: photographs and footage from often
Page 123 and 124: [We have scattered around the world
Page 125 and 126: The ending of the video sends a ver
Page 127 and 128: Milošević giving a speech is embe
Page 129 and 130: memory practices and nostalgic refe
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moje detinjstvo, sloboda, mir [my c
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4) In Zemun [part of Belgrade]. How
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European that originated in Asia an
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Jugoslavijo A much more elaborate v
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Figure 27 | Photograph of a delegat
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And breaks into the refrain: moja r
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Damned be Josip Broz ―Tito‖ all
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HERZEGOVINA, THAT IS, IT IS THE ONL
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oppression. And the cover by Azra,
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Kroz čempres vjetar duva [Through
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Figure 30 | The closing scene. What
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This is a time when men were gentle
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The string of post‘n‘replies re
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Croats had the greatest fascists an
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among the people [...] commie, do y
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(potential) action are being built.
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the contrary, they are often overly
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Chapter 4 | The Past on Facebook: P
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to make of the interweaving of poli
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Facebook: Digital Sociability and M
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keeping in touch; or, in the case o
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author traces in both the ―import
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Nevertheless, many of these profile
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ways, these domains and the differe
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allegiance. But, at the same time w
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view they call for forming a front
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The comments here, as cursory as th
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egimes. 362 A recent post links to
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oil down to pros and cons of Yugosl
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Enver Dizdarevic Is the idea to cre
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ut how can you explain to the peopl
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intertwining of, on the one hand, t
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Zlatko Crnogorac unfortunately I se
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Party: Komunista Partija Jugoslavij
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The user Šime Zelić stands firmly
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lives came to power. we promulgate
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comments and 245 people ‗liked‘
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Ever since April 2010, the profile
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It remains to be seen what will bec
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while the country‘s ‗birthday
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Figure 36 | Nova Jugoslavija, websi
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dismissed as a-political. And even
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Chapter 5 | Conclusion: ... Archivi
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much) political agenda. Nevertheles
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(cultural reference). Today, in a t
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ather than digging for material tra
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altogether, but aim to suggest that
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social bonds among 22 million peopl
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Jugoslavija Facebook profile case d
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Povzetek Zdi se, da sta splošno ra
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Priĉujoĉo raziskavo sestavljajo t
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splošno prav v tem, da ga prebere
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odkrivajo, jo privedejo na površje
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avdiovizualnih izvedb preteklosti.
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Lahko bi se reklo, da je bila praks
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skozi avdiovizualne in besedilne ko
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»Zgodovina« uporabniške dejavnos
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katere bi se lahko gradila ta zaţe
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to malo verjetno. Kljub temu pa to
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Baker, Catherine. ―Where to Read
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―Constitution of CY (English).‖
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Hahn, Chris M. Postsocialism, Ideal
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Josip Broz Tito. ―Info.‖ http:/
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mejerchold. ―Tatu - Jugoslavija.
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Pogaĉar, Martin. ―Nostalgia in C
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Sobel, Jon. ―HOW: Technology, Tra
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―RAZNI IZVODJACI Hitovi Omera Pob
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