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Miroslava Radovic I thank her for wonderful roles and songs. She enriched our lives...it‘s always difficult to say goodbye to a friend. 2 hours ago · · Dolores Lipuš in Slo [Slovenia] we also loved you and admired you...find your peace of mind somewhere there among the stars, where we‘ll meet again....condolences to family and friends 7 hours ago · · Olivera Marković ETERNA GLORY to her !!! RTS :: Preminula Olivera Marković www.rts.rs Actress Olivera Maraković died aged 87 in Belgrade. 8 hours ago Dušica MrĊenović Glory! ♥♥ 8 hours ago · Ţeljko Popinjaĉ Glory and thanks to Olivera Marković for all she has done as a great singer and actress in these territories!!! 8 hours ago · Goranka Samardzija :((((((((((((((((((((((((((((( 393 What is particularly interesting, fascinating even in terms of digital memories and memorials is the apparent afterlife activity on the part of Mrs Marković, having posted a link about her passing away. Even more intriguing are the comments/replies to the post that apparently reply to ‗her,‘ but formally the addressing is in third person (Miroslava Radovic Hvala joj za predivne uloge i pesme. Ona je obogatila nas zivot....uvek je tesko kada se oprastate sa prijateljima 02 July at 21:16). 394 Despite the fact that the profile is run by another person, the very structure of the profile (personal photograph, real name, personal, first-person addresses) shifts the understanding of the postmortem presence of a person. Comparing the Josip Broz Tito profile discussed above and the selection of profiles dedicated to Olivera Marković, there are certain differences and similarities. They are both cases of digital post mortem in that hey commemorate a deceased person. Similar in a way is also the way they structure and organise content. The crucial difference, however, lies in the very positioning of both personalities within the respective digital memorials: 393 Olivera Marković, accessed 24 August 2011. 394 Ibid. 206
It remains to be seen what will become of this post in the future, writing this in early September 2011, the last post to the profile is dated 4 July. The active life of the profile has thus stopped very soon after her death, with the last post announcing the date of the funeral. It was not long, however, for three new commemorative profiles to be created: Olivera Markovic R.I.P., Olivera Markovic RIP and Olivera Markovic (In memoriam 1925—2011). At the time of writing the three profiles had very little recorded much activity (editing ‗personal‘ details). Olivera Markovic R.I.P., for instance, has 544 likes and a single post: ―Now, she‘s gone too,‖ linking to a new about the death of Amy Winehouse. 395 The fact that only a day after her passing away there are four Facebook commemorative profiles/places—that not insignificantly also feature as a tool to access Yugoslav and Serbian pop-cultural pasts—nevertheless demonstrates the importance invested by people in cherishing and paying tribute to their past (icons). Nova Jugoslavija The profile Nova Jugoslavija, on the other hand is a personal profile, although the name might suggest otherwise, who at the end of the research period had 417 friends. Not entirely a digital memorial or a memorial site as for instance the above discussed cases are, the profile is rather oriented into the present and future. It takes the past not as a source of nostalgic reminiscing but rather as an inspiration and a source of values for the present. In the ―Info‖ section the user states atheist as her religious views and quotes Josip Broz‘s famous quote often used in many present day dealings with the Yugoslav past: ―We have spilt an ocean of blood for fraternity and unity of our nations – and we shall not allow anyone to touch this or destroy it from inside, to break this fraternity and unity.‖ 396 In the ―About‖ section the owner of the profile states: VISIT OUR WEBSITE: www.novajugoslavija.eu Change is possible! We'll make the first step - enlightenment! We are living with the spirit of Ex-Yugoslavia in today's world, we are living in a world where it is not important who you are, how you're called and what religion you belong to. You can take us everything, but not our idea of a better world. Fascists will always happen, but in our world, they have no access. Stop the silence and speak up. We need to be brave in a world full of corruption and hate! Maybe we can't change the world, but we can change our attitude! 397 395 Olivera Markovic R.I.P., http://www.facebook.com/#!/oliverarip, accessed 21 September 2011. 396 Nova Jugoslavija, ―Info,‖ http://www.facebook.com/profile.php?id=1224441601#!/profile.php?id= 1807652139&sk=info, accessed 24 August 2011. 397 Ibid. 207
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UNIVERSITY OF NOVA GORICA GRADUATE
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Some cases in vernacular digital me
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others in the remains of Yugoslavia
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Chapter 1 | Introduction: Cyberplac
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storytelling, memories and memorial
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conceptual framework supporting thi
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Media and Memory The most ubiquitou
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Archiving, Techno-topia and Pervasi
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as an archive, 29 the randomness of
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technologies (typewriters, calculat
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digital age. 41 Yet, considering th
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which she can, at the click of the
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However, in the case of Yugoslav di
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narrativisations, sampling, remixin
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cultural frameworks.‖ 67 Moreover
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from ‗pre-media‘ (before the in
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framework accounts for numerous eme
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outside the process of representati
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understanding of (the production an
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they are able through digital conne
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Setting Sail Reappropriations and r
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After the internet and digital comm
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that was made during the era of soc
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create and communicate, via digital
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time.‖ 127 Drawing on this concep
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the different musics‘ ―common f
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Blogging and Memory The practice of
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enhanced in blogging, it apparently
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and enthusiasts alike. Thus, for in
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videos are used as audiovisual reco
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Figure 4 | Yugoslav Airlines Luggag
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the posts are fairly scant textuall
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Finally, if initially recording and
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spectacle for which that audience h
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usiness) and outdated principles of
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and replaying music require much le
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encourages the visitors to buy. 173
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also provides a genre distinction a
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initial way for the past to ‗surv
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Through referring (nostalgically) t
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posts he uses a first-person, very
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the past ... on the part of the vis
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uploaded, so do share with others.
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music. Such blog-enabled preservati
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This activity is in a way similar t
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I guess that in 1984 Luna and Katar
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TCHECHOSLOVAKIA, HUNGARY, ROMANIA,
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makes it into an organised database
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which required more ‗action‘ to
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files as digital media objects. As
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Chapter 3 | YouTube and Digital Mem
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users of the site. 217 Moreover, as
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In the category of vernacular or us
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selection is in many cases thorough
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database is changing as well. As Ge
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image. That's it.‖ 241 The fact i
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The site is no longer operable, yet
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inflame a reaction formation: the
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commemorative act, crucially (co-)d
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and use of technology, also as ‗g
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photographs and footage from often
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[We have scattered around the world
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The ending of the video sends a ver
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Milošević giving a speech is embe
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memory practices and nostalgic refe
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moje detinjstvo, sloboda, mir [my c
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4) In Zemun [part of Belgrade]. How
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European that originated in Asia an
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Jugoslavijo A much more elaborate v
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Figure 27 | Photograph of a delegat
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And breaks into the refrain: moja r
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Damned be Josip Broz ―Tito‖ all
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HERZEGOVINA, THAT IS, IT IS THE ONL
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oppression. And the cover by Azra,
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Kroz čempres vjetar duva [Through
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Figure 30 | The closing scene. What
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This is a time when men were gentle
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Page 199 and 200: The user Šime Zelić stands firmly
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Page 229 and 230: Povzetek Zdi se, da sta splošno ra
Page 231 and 232: Priĉujoĉo raziskavo sestavljajo t
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Page 239 and 240: Lahko bi se reklo, da je bila praks
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Page 247 and 248: to malo verjetno. Kljub temu pa to
Page 249 and 250: Baker, Catherine. ―Where to Read
Page 251 and 252: ―Constitution of CY (English).‖
Page 253 and 254: Hahn, Chris M. Postsocialism, Ideal
Page 255 and 256: Josip Broz Tito. ―Info.‖ http:/
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mejerchold. ―Tatu - Jugoslavija.
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Pogaĉar, Martin. ―Nostalgia in C
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Sobel, Jon. ―HOW: Technology, Tra
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―RAZNI IZVODJACI Hitovi Omera Pob
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