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Chapter 2 | Music Blogging: Saving Yugoslav Popular Music<br />

Sounds threatened with extinction should be noted in<br />

particular and should be recorded before they disappear. The<br />

vanishing sound object should be treated as an important<br />

historical artefact, for a carefully recorded archive of<br />

disappearing sounds could one day be of great value. 130<br />

Introduction<br />

In the post-WWII period of rebuilding, Yugoslavia was undergoing processes of industrialisation<br />

and modernisation, building at that also a new symbolic tissue. The enthusiasm of renewal, at least<br />

in the realm of official politics, was fuelled by the international position of the state and internal<br />

insecurity of the regime which provided raw material for motivating mythology of transition. This<br />

was successfully fuelled into all pores of social and cultural life, one of the crucial vehicles to do<br />

so being music. The everyday life in Yugoslavia after WWII was largely dominated by music, and<br />

continues to do so even today, which presented not insignificant portions of cultural production.<br />

Moreover, music in SFRY was to an important degree a socio-cultural vehicle for articulating<br />

ideological tenets of the state in the making. After the Tito-Stalin split in 1948 and official<br />

dismissal of socialist realism in the sphere of cultural production in 1952, 131 the country and<br />

cultural production saw relative decentralisation and openness of the system towards the West.<br />

This resulted in variety of Western influences (initially predominantly Italian and German, later on<br />

increasingly Anglo-American) ‗invading‘ the sphere of popular culture. Subsequent acculturation<br />

of new ‗foreign‘ forms of expression was inevitable, yet the process resulted in a distinctly<br />

Yugoslav brand of adopted music genres.<br />

Music in SFRY, as Mirjana Laušević argues, allows for three expressive modes to be discerned:<br />

revolutionary songs, the work of cultural and artistic ensembles, and popular music. Where<br />

ideology and popular conception of music ‗agreed‘ throughout the post-war Yugoslav period was<br />

130 R. Murray Schafer, The Soundscape: Our Sonic Environment and the Tuning of the World, Rochester, VT, Destiny<br />

Books, 1994 [1977], 209.<br />

131 Ervin Dolenc, ―Culture, Politics, and Slovene Identity,‖ in Jill Benderey and Evan Kreft (eds.), Independent<br />

Slovenia: Origins, Movements and Prospects, Basingstoke, Macmillan, 1994, 69–90, 85.<br />

50

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