UNIVERSITY OF NOVA GORICA GRADUATE SCHOOL ...

elated with persisting work and also that the tangible results mostly come after continuous work,
it is our wish that from the work process a ‗Movement‘ would develop on the basis of the
‗Yugoslav Idea.‘‖ 401 The approach of ‗sustainable‘ promotion and development seems at odds
with many other initiatives already discussed in more detail above.
The story does not end here but also extends to a YouTube channel novajugoslavija09, albeit this
does not give it much more substance. The channel is promoting the mission using the same
mission statement as on the website, along with a short video. 402 The video is in fact an
advertisement for new members who would be willing to collaborate with the association. The
channel is not very regularly updated and has had no recorded activity in over a year, but a couple
dozen comments. Interestingly, however, although the channel is not directly related to
dugmicMala‘s channel, 403 we can find the very same mission statement on the latter channel as
well. This taken the Facebook Nova Jugoslavija profile posting of events and activities from Nova
Jugoslavija and Dragan Gasic, we can trace the development of the approach to the Nova
Jugoslavija endeavour in that the channel has become explicitly devoted to the Nova Jugoslavija
cause, while in Facebook the profile attained a more personal appearance suggesting there is a
‗real‘ person behind all this. Conspicuously absent on the website are people‘s names, while even
Gasic‘s appearing as a friend of Nova Jugoslavija does not suggest any direct link between him
and the profile/website administration. The practice of non-disclosure of names could be part of
the general cautious approach to the topic seen elsewhere.
401 Ibid.
402 Nova Jugoslavija eV, YouTube channel, http://www.youtube.com/user/novajugoslavija09, accessed 24 August
2011.
403 See the discussion on ―Yugoslavia – Tatu‖ video in Chapter 3.
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