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Yugoslav realities: slowly but steadily the people who marked the period and the commonly shared popular culture are passing away, and with them also a lived link to that past. Figure 34 | Olivera Markoviĉ‘s official Facebook profile page, http://www.facebook.com/pages/Olivera- Markovi%C4%87/367876368153. What makes this case particularly interesting is that the memorial activity does not end here. After some browsing, I came across Olivera Marković‘s personal Facebook profile. 388 Soon enough the profile turned out not to be her personal, but rather a fan page in her name, judging from the statement in the about section: ―According to a ‗Veĉernje novosti‘ poll she comes fifth among the greatest Serbian actresses of the 20th century‖; such a statement is extremely unlikely to be found in a private profile. ‗She‘ joined Facebook probably in February 2010; exact date is not available, but the first post is dated 25 February 2010 and contains a transcript of a dialogue from the TV series Tesna koţa [Tight skin]. The ‗Info‘ section features a short biography and a list of her appearances in films, TV series, theatre and a list of awards she received. 388 Olivera Marković, http://www.facebook.com/pages/Olivera-Markovi%C4%87/367876368153, accessed 24 August. Within hours of establishing the profile, the number of people who ‗liked‘ it grew from below 1,000 to 1,136. 204
Ever since April 2010, the profile activity is sporadic; it is apparently managed by one Jovanka Brasanac Stojicevic who regularly posts links to YouTube videos, both to Mrs Marković‘s songs and excerpts from TV and films, and also to relevant newspaper articles. One of the articles, linked to from the profile 2 April 2010, is a portrait of the actress and singer and also alludes to her serious medical condition. 389 This suggests the profile was, unintentionally perhaps, already conceived as a memorial when Mrs Marković was still alive. Surely, it was conceived to pay respect to her work and theatrical and musical engagement. An ‗obituary in the making‘ it soon enough became a place of commemoration with numerous routine posts and links to videos and news. Despite the fact that the profile was fairly obviously not managed by the actress herself (at least in the last period), people still tend to respond to it, to interact with it in a very personal manner. Thus they either address her directly or indirectly: Ţeljko Popinjaĉ I ADORE YOUR POEMS OLIVERA PARTICULARLY THE OLDER ONES LIKE "ZA KIM" AND "TROJKA" thank you for the joy you shared through your film appearances... 24 April 2010 at 12:51 Ljilja Drazic Ex Kasagic Dear Olivera,I‘m glad to communicate with you at least this way. I love Your songs, especially the one: "Ja o proslosti ne mislim vise",and you‘re also a great artist in acting. With a bit of a delay: HAPPY BIRTHDAY AND MANY YOU LIVE HEALTHY THROUGH WHAT GOD HAS GRANTED YOU. 06 May 2010 at 15:28 · · Branko Svilar Unsurpassable,unforgettable and eternal... Only one is Olivera Marković...A goddess on the boards that mean the life! 05 September 2010 at 07:11 390 The second post is particularly interesting in that it refers in passing also to the technology of communication: in the absence of meeting in person for ‗real,‘ the user finds it adequate enough to communicate with her idol via digitised, mediatised profile. However, from the initial motivation, the profile was considerably less active in the period after September 2010, with only a few posts until 2 July. On 2 July Olivera Marković edited her ‗Personal Information‘ and ‗Location,‘ which now include the date of her death and location Belgrade, Serbia. Profile activity boomed after Vesna Miletić posted ―RIP Olivera! :(― 391 This was followed by a string of singular (unrelated) posts which but solely directed to their subject of commemoration. 392 389 Zeljko Jovanovic. ―Umetnica za sva vremena,‖ naša borba, nezavisni politiĉki dnevnik, http://www.yurope.com/nasa-borba/arhiva/Feb98/0802/0802_15.HTM, accessed 24 August 2011. 390 Olivera Marković, accessed 24 August 2011. 391 Ibid. 392 Viewed on 2 July, 23:50 205
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UNIVERSITY OF NOVA GORICA GRADUATE
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Some cases in vernacular digital me
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others in the remains of Yugoslavia
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Chapter 1 | Introduction: Cyberplac
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storytelling, memories and memorial
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conceptual framework supporting thi
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Media and Memory The most ubiquitou
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Archiving, Techno-topia and Pervasi
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as an archive, 29 the randomness of
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technologies (typewriters, calculat
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digital age. 41 Yet, considering th
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which she can, at the click of the
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However, in the case of Yugoslav di
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narrativisations, sampling, remixin
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cultural frameworks.‖ 67 Moreover
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from ‗pre-media‘ (before the in
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framework accounts for numerous eme
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outside the process of representati
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understanding of (the production an
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they are able through digital conne
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Setting Sail Reappropriations and r
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After the internet and digital comm
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that was made during the era of soc
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create and communicate, via digital
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time.‖ 127 Drawing on this concep
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the different musics‘ ―common f
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Blogging and Memory The practice of
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enhanced in blogging, it apparently
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and enthusiasts alike. Thus, for in
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videos are used as audiovisual reco
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Figure 4 | Yugoslav Airlines Luggag
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the posts are fairly scant textuall
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Finally, if initially recording and
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spectacle for which that audience h
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usiness) and outdated principles of
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and replaying music require much le
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encourages the visitors to buy. 173
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also provides a genre distinction a
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initial way for the past to ‗surv
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Through referring (nostalgically) t
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posts he uses a first-person, very
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the past ... on the part of the vis
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uploaded, so do share with others.
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music. Such blog-enabled preservati
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This activity is in a way similar t
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I guess that in 1984 Luna and Katar
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TCHECHOSLOVAKIA, HUNGARY, ROMANIA,
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makes it into an organised database
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which required more ‗action‘ to
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files as digital media objects. As
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Chapter 3 | YouTube and Digital Mem
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users of the site. 217 Moreover, as
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In the category of vernacular or us
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selection is in many cases thorough
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database is changing as well. As Ge
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image. That's it.‖ 241 The fact i
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The site is no longer operable, yet
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inflame a reaction formation: the
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commemorative act, crucially (co-)d
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and use of technology, also as ‗g
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photographs and footage from often
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[We have scattered around the world
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The ending of the video sends a ver
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Milošević giving a speech is embe
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memory practices and nostalgic refe
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moje detinjstvo, sloboda, mir [my c
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4) In Zemun [part of Belgrade]. How
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European that originated in Asia an
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Jugoslavijo A much more elaborate v
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Figure 27 | Photograph of a delegat
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And breaks into the refrain: moja r
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Damned be Josip Broz ―Tito‖ all
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HERZEGOVINA, THAT IS, IT IS THE ONL
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oppression. And the cover by Azra,
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Kroz čempres vjetar duva [Through
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Figure 30 | The closing scene. What
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Page 249 and 250: Baker, Catherine. ―Where to Read
Page 251 and 252: ―Constitution of CY (English).‖
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Josip Broz Tito. ―Info.‖ http:/
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mejerchold. ―Tatu - Jugoslavija.
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Pogaĉar, Martin. ―Nostalgia in C
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Sobel, Jon. ―HOW: Technology, Tra
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―RAZNI IZVODJACI Hitovi Omera Pob
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