UNIVERSITY OF NOVA GORICA GRADUATE SCHOOL ...

Ever since April 2010, the profile activity is sporadic; it is apparently managed by one Jovanka
Brasanac Stojicevic who regularly posts links to YouTube videos, both to Mrs Marković‘s songs
and excerpts from TV and films, and also to relevant newspaper articles. One of the articles,
linked to from the profile 2 April 2010, is a portrait of the actress and singer and also alludes to
her serious medical condition. 389 This suggests the profile was, unintentionally perhaps, already
conceived as a memorial when Mrs Marković was still alive. Surely, it was conceived to pay
respect to her work and theatrical and musical engagement. An ‗obituary in the making‘ it soon
enough became a place of commemoration with numerous routine posts and links to videos and
news.
Despite the fact that the profile was fairly obviously not managed by the actress herself (at least in
the last period), people still tend to respond to it, to interact with it in a very personal manner.
Thus they either address her directly or indirectly:
Ţeljko Popinjaĉ I ADORE YOUR POEMS OLIVERA PARTICULARLY THE OLDER
ONES LIKE "ZA KIM" AND "TROJKA" thank you for the joy you shared through your
film appearances...
24 April 2010 at 12:51
Ljilja Drazic Ex Kasagic Dear Olivera,I‘m glad to communicate with you at least this
way. I love Your songs, especially the one: "Ja o proslosti ne mislim vise",and you‘re also
a great artist in acting. With a bit of a delay: HAPPY BIRTHDAY AND MANY YOU
LIVE HEALTHY THROUGH WHAT GOD HAS GRANTED YOU.
06 May 2010 at 15:28 · ·
Branko Svilar Unsurpassable,unforgettable and eternal... Only one is Olivera
Marković...A goddess on the boards that mean the life!
05 September 2010 at 07:11 390
The second post is particularly interesting in that it refers in passing also to the technology of
communication: in the absence of meeting in person for ‗real,‘ the user finds it adequate enough to
communicate with her idol via digitised, mediatised profile. However, from the initial motivation,
the profile was considerably less active in the period after September 2010, with only a few posts
until 2 July. On 2 July Olivera Marković edited her ‗Personal Information‘ and ‗Location,‘ which
now include the date of her death and location Belgrade, Serbia. Profile activity boomed after
Vesna Miletić posted ―RIP Olivera! :(― 391 This was followed by a string of singular (unrelated)
posts which but solely directed to their subject of commemoration. 392
389 Zeljko Jovanovic. ―Umetnica za sva vremena,‖ naša borba, nezavisni politiĉki dnevnik,
http://www.yurope.com/nasa-borba/arhiva/Feb98/0802/0802_15.HTM, accessed 24 August 2011.
390 Olivera Marković, accessed 24 August 2011.
391 Ibid.
392 Viewed on 2 July, 23:50
205