UNIVERSITY OF NOVA GORICA GRADUATE SCHOOL ...

The ending of the video sends a very clear message: the world renowned tourist attraction and
cultural monument being torn down overtly plays the metaphor of the bridge as an architectural
and symbolic object that connects people and as such represents a topos of encounter and
exchange. Implicit present in the ending (or rather explicitly absent) is the entire (imagined)
history of Yugoslavia: with the demolition of that bridge not much more remains but to run away
(for life).
Slika 20 | The closing scene in mejerchold‘s video.
The other case, SerbianGhost‘s video, posted under the same title as mejerchold‘s is in many
respects similarly structured, particularly in terms of editing and using the original footage. Still,
there are several particularities that offer another reading of both the song and the message created
by the user. Unlike the mejerchold‘s digital memorial primarily referring to the collapse of the
country leaving out any explicit references to the pre-1991 Yugoslavia, SerbianGhost‘s with
162,787 views in May 2011, starts off in somewhat more distant history: 267 just days after the
death of Josip Broz Tito his body was taken in the Blue Train from Ljubljana through Zagreb and
267 SerbianGhost, ―Tatu – Jugoslavija,‖ http://www.youtube.com/watch?v=bs0SVgWCBHo, accessed 21 August
2011.
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