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files as digital media objects. As opposed to a few records that are available for ripping, terabytes<br />

of downloaded music exist on many private hard drives and can potentially be exchanged all over<br />

again. Talking about expirability of links it has to be said that monthly or yearly payable plans<br />

available at remote storage service ensure a longer (interminable) durability of posted material, yet<br />

the problem is it takes funds again to keep subscription alive.<br />

In the case of digitisation and online sharing of Yugoslav music there is another point that needs<br />

some attention: for much pre-digital audio sources the ―major impediment remain[s] the fact that<br />

most of our audiovisual memory is in one analogue format or another.‖ 211 In effect this means that<br />

records are lying about in old suitcases (or neatly stored in private collections) still unavailable to<br />

the public. And it is hardly a question as whether to make such activities part of larger<br />

(institutional) frameworks for preservation of audio heritage (by means of supporting such<br />

endeavours).<br />

A question is, however, how to better operationalise the role of blogs (4MO) which apart from raw<br />

database indexing often feature also as cases of digital storytelling and consequently as a mediahistorical<br />

resource. In most cases the attempt to (co-)create a narrative, albeit not in classical<br />

terms, is clearly discernible, particularly if we see blogging as related to diary writing or<br />

commonplacing. And as such music blogging can serve as object of researching personal<br />

narrativisations of the past. The blogger‘s ambition to present her life, parts of it, or the music of<br />

her life, to perform and manage identity further provides tools to look into (music) blogging as a<br />

historical and/or archival source. What is more, music blogging, at least to some extent,<br />

contributes to (on-the-fly) community building, through merely passive browsing and<br />

downloading to more active commenting and reciprocal linking among blogs. Thus individual<br />

elements, narrativisations of the past emerge as ‗grounded‘ in wider on-the-fly, displaced and<br />

transtemporal, informal networks offering an ‗ordinary‘ visitor an impression of a wide<br />

network/community of people who are interested in/impressed by/immersed into sharing and cocreating<br />

a past.<br />

Finally, what does such utilisation of a medium mean for understanding, representing and representing<br />

of the Yugoslav past? First of all, it enables/facilitates the recovering, disinterring and<br />

representing the music and with that the aspects of the past that usually escape the grip of<br />

historiography. In remediating the fragments of personal histories, these are intertwined with<br />

particular music and the wider, past and present, contemporary socio-cultural environments of<br />

211 Daniel Teruggi, ―Can we save our audio-visual heritage?,‖ http://www.ariadne.ac.uk/issue39/teruggi/, accessed 8<br />

August 2011.<br />

99

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