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UNIVERSITY OF NOVA GORICA GRADUATE SCHOOL ...

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eoin79 314<br />

Needless to say, different people invest the video with different interpretations/meanings; it seems<br />

that a topic/historical period/mobilisatory ideology as it can be presented in DME (with fusing<br />

audiovisual ad textual levels) is in fact very applicable, via individual ‗personalisation,‘ to many<br />

different cultural, historical, political contexts. Such digital memorials, despite and because of<br />

affective reactions they (may) trigger, transcend political borders and to some extent offer a<br />

platform for maintaining international, occasionally cosmopolitan networks.<br />

One of the most disturbing songs ever,and with good reason.I grew up listening to this<br />

song and have to say it is one of my favourites,but it does teach us about things in the<br />

past(it is based on true events)and I for one hope this song and its meaning never<br />

disappear.<br />

toohottie001 315<br />

To bring focus back on Yugoslavia: despite the perils of potential lingering on the past, which is<br />

the usual reproach of anti-nostalgics and nationalist elites, the fact remains that the quest for<br />

normalcy, i.e. the desire to reassemble the transition- and war-torn historical, is an action that can<br />

also facilitate an engaged take on the past, the present and the future.<br />

Conclusion<br />

The vernacular digital memorials are not necessarily intent to cause heated debate neither do they<br />

aspire to give professional historical accounts. Rather, they are made-public individual<br />

interventions which, once posted, elicit various kinds of responses and, by means of participation,<br />

also co-creation. These interventions are then a good indication of 1) the diversity of individual<br />

interpretations of histories 2) the diversity of feelings, personal views and beliefs invested into<br />

such storytelling and the related power of mediated content (4MO) to mobilise, once made public,<br />

affect.<br />

And it seems that YouTube vernacular digital storytelling dealing with the Yugoslav past is a<br />

good/popular tool to do that. True, the audience is necessarily dispersed and often marginal in<br />

terms of potential grass-roots action, but it is also around such (numerous, basic in terms of<br />

narrative techniques deployed) digital memorials that the shared knowledge spaces and spaces for<br />

314 Ibid.<br />

315 Ibid.<br />

160

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