UNIVERSITY OF NOVA GORICA GRADUATE SCHOOL ...

It remains to be seen what will become of this post in the future, writing this in early September
2011, the last post to the profile is dated 4 July. The active life of the profile has thus stopped very
soon after her death, with the last post announcing the date of the funeral. It was not long,
however, for three new commemorative profiles to be created: Olivera Markovic R.I.P., Olivera
Markovic RIP and Olivera Markovic (In memoriam 1925—2011). At the time of writing the three
profiles had very little recorded much activity (editing ‗personal‘ details). Olivera Markovic
R.I.P., for instance, has 544 likes and a single post: ―Now, she‘s gone too,‖ linking to a new about
the death of Amy Winehouse. 395 The fact that only a day after her passing away there are four
Facebook commemorative profiles/places—that not insignificantly also feature as a tool to access
Yugoslav and Serbian pop-cultural pasts—nevertheless demonstrates the importance invested by
people in cherishing and paying tribute to their past (icons).
Nova Jugoslavija
The profile Nova Jugoslavija, on the other hand is a personal profile, although the name might
suggest otherwise, who at the end of the research period had 417 friends. Not entirely a digital
memorial or a memorial site as for instance the above discussed cases are, the profile is rather
oriented into the present and future. It takes the past not as a source of nostalgic reminiscing but
rather as an inspiration and a source of values for the present.
In the ―Info‖ section the user states atheist as her religious views and quotes Josip Broz‘s famous
quote often used in many present day dealings with the Yugoslav past: ―We have spilt an ocean of
blood for fraternity and unity of our nations – and we shall not allow anyone to touch this or
destroy it from inside, to break this fraternity and unity.‖ 396
In the ―About‖ section the owner of the profile states:
VISIT OUR WEBSITE: www.novajugoslavija.eu
Change is possible! We'll make the first step - enlightenment!
We are living with the spirit of Ex-Yugoslavia in today's world, we are living in a world
where it is not important who you are, how you're called and what religion you belong to.
You can take us everything, but not our idea of a better world. Fascists will always
happen, but in our world, they have no access. Stop the silence and speak up. We need to
be brave in a world full of corruption and hate! Maybe we can't change the world, but we
can change our attitude! 397
395 Olivera Markovic R.I.P., http://www.facebook.com/#!/oliverarip, accessed 21 September 2011.
396 Nova Jugoslavija, ―Info,‖ http://www.facebook.com/profile.php?id=1224441601#!/profile.php?id=
1807652139&sk=info, accessed 24 August 2011.
397 Ibid.
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