UNIVERSITY OF NOVA GORICA GRADUATE SCHOOL ...

allegiance. But, at the same time we are still also Yugoslavs... -Tito.‖ 353 But the rigid structure of
the site gives little room for much personalisation/adaptation to specific use such as a historical
profile dedicated to a country. Thus the ―Company Overview‖ reads:
From Vardar river to Triglav Mountain
From Đerdap to the Adriatic Sea
As a shiny necklace
Bathing in the bright sunshine
Proudly standing in the midst of the Balkans
Yugoslavia, Yugoslavia...
The unofficial Yugoslav anthem is used here as a territorial marker that delimits the symbolic,
material and mythic dimension of the ‗company‘ in question. Referring to the north-westernmost
and south-easternmost ends of the country stretching between the rivers in the east and the
Adriatic See in the west, effectively pins the virtual space of togetherness down to the ‗ground.‘
The rather lengthy mission statement delimits the scope of the profile in some detail, starting off
with a very straightforward statement:
WE ARE DEPARTING FROM THE FACT THAT WE ,AND PREDOMINANTLY
THE YUGOSLAVS WILL NEVER ACCEPT AND ADMIT THE DISSOLUTION OF
YUGOSLAVIA NOT ITS OCCUPATION AND PLACING DEBT SLAVERY ON THE
SHOULDERS OF OUR CITIZENS AND MEMBERS OF YUGOSLAV NATIONS
AND NATIONALITES ……..] 354
Furthermore, the profile is conceived as a digital memorial in co-creation: ―We are here first of all
to remember Yugoslavia and all of its values,‖ 355 giving at the very beginning a self-definition of
this historical profile. While a place where memory and remembrance may be externalised by
visitors and administrators, this is also a virtual space of togetherness where through most
mundane actions of online communication/participation the past of the country is given a new
presence/present. As much as by the very nature of the profile this is a digital memorial, it
nevertheless has a relatively strict ‗management‘ policy. The aspect of co-creation is discussed in
more detail below, so let me just say a few words about the administrators‘ setting up this specific
space where the digital sociability may take place. The admins are very clear and strict in terms of
what they stand for:
353 Ibid.
354 Ibid.
355 Ibid.
1-TO REMEMBER YUGOSLAVIA AND ITSVALUES ,
2-TO EDUCATE THE YOUTH AND PROVIDE THE TRUTH ABOUT LIFE IN
YUGOSLAVIA , ABOUT THE LEGENDARY NATIONAL LIBERATION
STRUGGLE OF OUR NATIONS
179