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An interesting and telling thing happened earlier in 2011: a profile Josip Broz Tito has been<br />

disabled by Facebook. In a discussion section of the SFR Jugoslavija profile an embittered<br />

exchange provides some insight into how this was received by some of the more engaged users:<br />

Goran Mandić Facebook shut down the profile Josip Broz Tito. The profile had 5000<br />

'friends' and several thousand of those who couldn‘t be accepted.<br />

Has anybody got any wise advice? [original in BSH]<br />

Your account has been disabled because we have determined that you are not representing<br />

yourself authentically on Facebook. Fake accounts are a violation of our Statement of<br />

Rights and Responsibilities. All accounts must abide by the following policies:<br />

• You must provide your real first name and last name.<br />

• Impersonating anyone or anything is prohibited.<br />

• Profiles created to represent celebrities, pets, ideas, or inanimate objects are strictly<br />

prohibited.<br />

• Profiles created for the purpose of spamming or harassing others are strictly prohibited.<br />

People on Facebook want to interact with their real friends and the people they know in<br />

the real world. Since fake accounts can damage the integrity of this environment, they are<br />

not allowed to remain on the site.<br />

Unfortunately, we will not be able to reactivate this account for any reason, nor will we<br />

provide further information about your violation or the systems we have in place. This<br />

decision is final and cannot be appealed.<br />

Thanks for your understanding,<br />

Avery<br />

User Operations<br />

Facebook 343<br />

This reveals the very ‗technicist‘ conceptualisation of sociability by the service provider, in fact<br />

rather a strictly regulated sociability that can be terminated without notice by the provider, should<br />

they so decide.<br />

Ivo Lola E, my dear Yugoslavs and all the honourable people from the territory of<br />

Yugoslavia what ever the nationality.... That‘s the way they do it at Mr. ‗berg from Face<br />

and in the ‗democratic‘ (capitalist) West. What they have done is the RIGHT picture of<br />

‗democracy‘ THEY promote as global. And the ‗explanation‘ is so hypocritical and rotten<br />

that you can spit on it.<br />

Disgrace, but what‘s the point.<br />

They haven‘t fought us so that they would now let us free of charge advertise what they<br />

hate the most (and what we love the best)...<br />

[...]<br />

PS – Maybe we are not yet technically up for these global gulanferima, but we‘ve got<br />

heart and soul. 344<br />

343 SFR Jugoslavija – SFR Yugoslavia, ―Facebook ugasio profil Josip Broz Tito...,‖<br />

http://www.facebook.com/pages/SFR-Jugoslavija-SFR-Yugoslavia/36436743833#!/topic.php?uid=<br />

36436743833&topic=15244, accessed 24 August 2011.<br />

344 Ibid.<br />

174

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