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Figure 33 | Josip Broz Tito, Facebook profile, http://www.facebook.com/reqs.php#!/pages/Josip-Broz- Tito/39180551998. This is more interesting still in view of post-Yugoslav continually renewed and perpetuated interest in one of the greatest political and pop-cultural icons marking the period of Yugoslavia. The profile offers some intriguing insight into the ways the past is renarrated and applied to contemporary socio-political situation, i.e. how the past is digitally reinterpreted in a Facebook profile. As a space of digital sociability which is orchestrated around a particular historical personality this is predominantly a space where different interpretations of the present intersect on the historical background. As is further discussed bellow it says more about the present as it does about the ‗f/actual‘ past (as is usually the case with (Yugo)nostalgia). 379 In the ―Info‖ section Josip Broz ‗states‘ he comes from Kumrovec and is ―Currently running for‖: County: Jugoslavija was composed by Slovenia, Croatia, Bosnia and Hercegovina, Serbia, Montenegro, and Macedonia District: Socialist Federative Republic of Yugoslavia 379 See Mitja Velikonja, Titostalgia; see also Svetlana Boym, The Future of Nostalgia. 196
Party: Komunista Partija Jugoslavije - Savez komunista Jugoslavije 380 If we take a stroll down the wall the very first post from 14 September 2008 contains 12 photos depicting Josip Broz at various occasions and with different people. The post elicited 71 comments over the period of two years. Needles to say, the comments/thoughts made public by users are extremely emotional: Elmedin Cuk COME BACK 14 November 2009 at 15:57 Snjezana Isakovic OOOOOOOOo WHAT BEAUTY FOR SOUL AND EYES 10 March 2009 at 21:52 Admir-Amira Dedic druze tito ljubicice bjela tebe jebe jugoslavija cjela 24 April 2010 at 05:32 Danica Rankovic Those were happy times...Among others my youth is in this period... 26 June 2010 at 20:27 381 Looking at these comments one can see two radically different approaches towards the profile/the past/the person commemorated/profiled: utter appreciation and utter contempt. Such affective responses are to be expected with a historically controversial personality burdened with nearly half a century long rule and an active role in both WWII and post-war periods. Particularly with regards to the social, cultural and political parameters of Yugoslavia‘s demise on the one hand, and to the post-socialist self-inflicted eradication/rewriting of the socialist past. Again, as in the SFR Jugoslavija profile this is the case of on-the-fly practice of remembering: it is not an elaborate historically accurate record, rather it is an externalisation of memory both personal and collective. What is at stake here is a participation (take-in part) in a collective practice of remembering, i.e. each ‗lone statement‘ contributes to textual co-creation of a string of thoughts/feelings. Such statements often stand on their own, making no reference to previous posts. Unlike the censorship/curatorship policing enforced in the SFR Jugoslavija profile, here there be room for all sorts of opposing, contesting and even offensive comments. On the one hand, this makes the profile as a digital memorial site a ‗democratic‘ forum of expression of ideas. Yet on the other hand such un-policed (or at least very permissive admin policy) gives room to futile kerfuffle in the manner of ―He is my hero‖ and ―No, he was a war criminal.‖ This essentially leads to a dead-end in any debate and may do little for facilitating a commonly shared vision of the past. The dead-end in a debate or commemoration practice in this profile not only takes the form of hate speech and offensive language that serves no reason but externalising one‘s particular ideologically burdened views. The other ‗extreme‘ is often found in the already mentioned 380 Josip Broz Tito, ―Info,‖ http://www.facebook.com/pages/Josip-Broz-Tito/39180551998?sk=info#!/pages/Josip- Broz-Tito/39180551998?sk=info, accessed 3 August 2011. 381 Josip Broz Tito, accessed 3 August 2011. 197
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UNIVERSITY OF NOVA GORICA GRADUATE
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Some cases in vernacular digital me
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others in the remains of Yugoslavia
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Chapter 1 | Introduction: Cyberplac
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storytelling, memories and memorial
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conceptual framework supporting thi
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Media and Memory The most ubiquitou
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Archiving, Techno-topia and Pervasi
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as an archive, 29 the randomness of
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technologies (typewriters, calculat
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digital age. 41 Yet, considering th
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which she can, at the click of the
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However, in the case of Yugoslav di
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narrativisations, sampling, remixin
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cultural frameworks.‖ 67 Moreover
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from ‗pre-media‘ (before the in
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framework accounts for numerous eme
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outside the process of representati
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understanding of (the production an
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they are able through digital conne
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Setting Sail Reappropriations and r
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After the internet and digital comm
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that was made during the era of soc
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create and communicate, via digital
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time.‖ 127 Drawing on this concep
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the different musics‘ ―common f
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Blogging and Memory The practice of
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enhanced in blogging, it apparently
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and enthusiasts alike. Thus, for in
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videos are used as audiovisual reco
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Figure 4 | Yugoslav Airlines Luggag
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the posts are fairly scant textuall
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Finally, if initially recording and
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spectacle for which that audience h
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usiness) and outdated principles of
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and replaying music require much le
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encourages the visitors to buy. 173
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also provides a genre distinction a
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initial way for the past to ‗surv
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Through referring (nostalgically) t
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posts he uses a first-person, very
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the past ... on the part of the vis
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uploaded, so do share with others.
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music. Such blog-enabled preservati
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This activity is in a way similar t
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I guess that in 1984 Luna and Katar
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TCHECHOSLOVAKIA, HUNGARY, ROMANIA,
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makes it into an organised database
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which required more ‗action‘ to
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files as digital media objects. As
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Chapter 3 | YouTube and Digital Mem
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users of the site. 217 Moreover, as
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In the category of vernacular or us
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selection is in many cases thorough
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database is changing as well. As Ge
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image. That's it.‖ 241 The fact i
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The site is no longer operable, yet
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inflame a reaction formation: the
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commemorative act, crucially (co-)d
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and use of technology, also as ‗g
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photographs and footage from often
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[We have scattered around the world
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The ending of the video sends a ver
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Milošević giving a speech is embe
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memory practices and nostalgic refe
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moje detinjstvo, sloboda, mir [my c
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4) In Zemun [part of Belgrade]. How
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European that originated in Asia an
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Jugoslavijo A much more elaborate v
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Figure 27 | Photograph of a delegat
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And breaks into the refrain: moja r
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Damned be Josip Broz ―Tito‖ all
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to malo verjetno. Kljub temu pa to
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Baker, Catherine. ―Where to Read
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―Constitution of CY (English).‖
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Hahn, Chris M. Postsocialism, Ideal
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Josip Broz Tito. ―Info.‖ http:/
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mejerchold. ―Tatu - Jugoslavija.
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Pogaĉar, Martin. ―Nostalgia in C
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Sobel, Jon. ―HOW: Technology, Tra
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―RAZNI IZVODJACI Hitovi Omera Pob
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