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196 Friedman, Milton (1912–2006)<br />

Friedman’s methodological position, adopted by most<br />

of his colleagues at Chicago and eventually a good portion<br />

of the profession, laid the groundwork for important<br />

empirical work and elegant mathematical modeling that<br />

have helped economists better understand the world. It<br />

also placed the Chicago School squarely in opposition to<br />

the Austrian School, whose proponents embraced many of<br />

the same promarket positions as Friedman, but who<br />

argued that economists must base their work on a set of<br />

assumptions that can be demonstrated to be logically correct.<br />

Moreover, the Austrians argued that much empirical<br />

work was of limited value because social scientists cannot<br />

model human behavior in the same way that physical scientists<br />

model their objects of study. One can say, for<br />

instance, that a price control will lead to a shortage, but<br />

the magnitude of that shortage will be difficult, if not<br />

impossible, to predict.<br />

Friedman considered his A Theory of the Consumption<br />

Function, published in 1957, as his “best purely scientific<br />

contribution” to economics. In it, he argues for the “permanent<br />

income hypothesis,” which maintains that people<br />

make consumption decisions based on the permanent component<br />

of their income stream, not on transitory components.<br />

In short, people are forward-looking and act based on<br />

long-term income prospects. This hypothesis has several<br />

implications. First, people tend to smooth their consumption<br />

over their lifetimes. For instance, young people with<br />

high future earning power may rationally accumulate debt<br />

early in life, knowing that they will be able to pay it off as<br />

their incomes increase. Second, tax cuts may not spur consumption<br />

if the public believes those cuts to be only temporary.<br />

The permanent income hypothesis has become one of<br />

the cornerstones of modern macroeconomics.<br />

Although Friedman considered A Theory of the<br />

Consumption Function to be his most significant contribution,<br />

his work in the area of monetary theory was surely his<br />

most influential. Inflation, Friedman famously argued, was<br />

“always and everywhere a monetary phenomenon.” It is not<br />

fundamentally caused by unions demanding higher wages<br />

for their members, thus increasing labor costs and the<br />

prices of goods. Nor is it a product of companies wielding<br />

expansive market power and charging monopolistic prices.<br />

Instead, it is caused by too much money chasing too few<br />

goods. Central banks, Friedman concluded, should focus<br />

narrowly on maintaining price stability and adopt rules that<br />

would ensure such an outcome.<br />

In 1963, Friedman, with Anna J. Schwartz, published<br />

A Monetary History of the United States, 1867-1960. The<br />

book spanned almost a century of monetary history, but<br />

its most important section dealt with what the authors<br />

called “the great contraction.” Friedman and Schwartz<br />

argued that the Great Depression was not caused by the<br />

failings of the market system. Rather, they maintained,<br />

the Federal Reserve had pursued a monetary policy that<br />

was excessively tight and that had led to a sharp decline<br />

in economic activity. A Monetary History was a rare<br />

scholarly achievement: It has had great influence among<br />

both the economics profession and policymakers.<br />

In his 1967 presidential address to the American<br />

Economic Association, Friedman questioned the theoretical<br />

and empirical validity of the “Phillips curve,” a statistical<br />

relationship that purportedly demonstrated a permanent<br />

tradeoff between unemployment and inflation. This tradeoff<br />

implied a set of choices for society. If you wanted greater<br />

employment, you simply had to increase the money supply.<br />

That in turn would produce higher inflation, which might be<br />

acceptable given current circumstances. Conversely, if inflation<br />

became too high, one could simply tighten the money<br />

supply and accept more unemployment. Not surprisingly,<br />

these ideas were popular with activist policymakers.<br />

Friedman challenged these conclusions, arguing that the<br />

tradeoff between unemployment and inflation was temporary<br />

and resulted only from unanticipated changes in<br />

inflation. The public, he claimed, was unlikely to be systematically<br />

fooled, and policymakers could not easily manipulate<br />

the economy. He later recalled,<br />

As employers and workers caught on to what was happening,<br />

any trade-off would disappear. I introduced the concept<br />

of a “natural rate of unemployment” to which the<br />

level of unemployment would tend whatever the rate of<br />

inflation once economic agents came to expect that rate of<br />

inflation. To keep unemployment below the natural level<br />

requires not simply inflation, but accelerating inflation.<br />

Friedman’s argument was later refined and expanded by<br />

economists Edward Prescott and Finn Kydland, and it<br />

would become increasingly accepted as stagflation gripped<br />

the American economy in the 1970s.<br />

While Friedman was engaged in technical economic<br />

research at the highest levels, he also took an active<br />

interest in public-policy issues. In 1962, he published<br />

Capitalism and Freedom, the product of a series of lectures<br />

he gave at Wabash College in 1956. Although directed at a<br />

general audience, the book contains sophisticated and<br />

sometimes technical arguments for a number of free-market<br />

proposals, all presented in clear and accessible prose. For<br />

instance, Friedman called for the establishment of unilateral<br />

free trade and flexible exchange rates, introduced the<br />

idea of school vouchers, and argued for the privatization of<br />

social security. Also, as the title of the book<br />

suggests, Friedman argued that economic freedom is a<br />

necessary prerequisite for political freedom, a proposition<br />

that has been criticized by many political scientists. In<br />

Capitalism and Freedom, Friedman made it clear that he<br />

believed some state involvement was necessary if a stable<br />

and prosperous society were to function. “The consistent<br />

liberal is not an anarchist,” he wrote. Yet he later rejected

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