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PDF(2.7mb) - 國家政策研究基金會

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Cross-Strait Media Exchange after a Thaw in Relationship 267<br />

Cross-Strait Media Exchange after a Thaw in Relationship<br />

CHAO, Yi, CHU, Jui-ting<br />

Abstract<br />

The year 2008 saw media exchanges between the two sides of the Taiwan Strait invigorated,<br />

thanks to Cape No. 7, a record-breaking box office hit. The film, a Golden Horse<br />

Awards winner, was scheduled to be shown in China, while Taiwan reciprocated China’s<br />

goodwill by allowing Chinese actors and actresses to come to the island for location.<br />

The current status of cross-strait media exchange is analyzed and short-term objectives<br />

are recommended for the two sides to continue to pursue so that a common platform for<br />

global Chinese-language broadcasting may be formulated in the nearest possible future.<br />

Key Word: cultural exchange, media industry

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