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In general terms, the Federal Consumer Protection Law also establishes that importedproducts must state their place of origin and any places where they may be repaired, ifapplicable, as well as instructions for their use and corresponding warranties.Information on both domestic and foreign products (on their labels, containers, andpackaging) and advertising for them both must be in Spanish, although it can be in otherlanguages as well. Prices must be given in Mexican pesos.3.3. The General Health Law and Its Regulation Regarding Advertising(Reglamento en Materia de Publicidad)The General Health Law (Ley General de Salud, LGS) regulates and authorizes advertisingreferring to the products and services that fall under its application, such as food, alcoholicand non-alcoholic beverages, tobacco, and everything related to medicines andmedical supplies. 3According to this law, advertising the existence, quality, and characteristics of medicalsupplies, alcoholic beverages, and tobacco, and promoting their use, sale, or consumptiondirectly or indirectly, as well as the products and services specified in theregulation of this law regarding advertising, shall require an authorization of the Ministryof Health (Secretaría de Salud, SSA).The advertising of alcoholic beverages, tobacco, and medicines must comply with severalrequisites and requires the permission of the SSA prior to its publication in the media.The cited provisions reflect, in general terms, the requirements regarding informationabout or advertising of products or services in Mexico.Just as advertising is one of the aspects that must be considered for selling productsor services, the SSA, through the LGS, establishes the sanitary rules for the sale of products,which we will discuss below.4. Sanitary RegulationThe sanitary control of imported and exported products and raw materials is the responsibilityof the SSA. The LGS defines sanitary control as the group of actions of guidance,education, sampling, verification, and, if necessary, application of security measures andsanctions that SSA exercises with the participation of the producers, marketers, and consumers,based on the provisions of the NOMs and other applicable rules.181Special Regulations for the Sale of Products__________3For purposes of the LGS, health products are considered as medicines, psychotropic substances, narcotics, andraw materials and additives that are involved in their preparation, as well as the medical equipment, prosthesis,orthesis, functional aids, diagnostic agents, products for odontological use, surgical material, forhealing and hygienic products.

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