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The science of tribalism says jurors don’t attend to the content of scientific evidence, orof any evidence or argument, as much as they do to who is presenting it and how it ispresented. As Amy Cuddy says, people giving a speech tend to exaggerate theimportance of words. They “care too much about content and delivering it withprecision. That makes them sound scripted.” It is far better, she says, to “come into aroom, be trusting, connect with the audience whoever they are, and then move themwith you.” 89So remember this: tribalism trumps thought!89 Cuddy, supra note 36 at 52 (emphasis in original).42