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any other system, the setting down on a material base, reproduction of the recordings,and public communication by any means or form directly for profit.The rights conferred to broadcasters will have a duration of 50 years from the firstbroadcast or the original transmission of the program.Finally, the LFDA also establishes limitations on the rights of performing artists or performers,recording producers, video producers, or broadcasters, by allowing the use of theirperformances, recordings, videos, or broadcasts, as long as it is not for direct economic benefit,or when it involves brief fragments used in information on current events, or for purposesof teaching or scientific research, or in the case of a public benefit, and the exceptionsmentioned above for which no permission from the holder of the rights is required.3. Reservation of Rights for Exclusive Use232C H A P T E R X I I IWhile in the majority of countries this legal concept does not exist, Mexican lawincludes among intellectual property rights (and under the regulations of the LFDA) aconcept that it calls reservation of rights for exclusive use.Reservation of rights is a power that is obtained through registration with INDAUTOR 12 and itestablishes an exclusive right to use and exploit titles, names, distinctive physical and psychologicalcharacteristics, or original applied operating features with regard to periodicalspublished in a series of segments with varied contents and to be continued indefinitely(magazines, for example); periodical broadcasts transmitted in a series of segments withvaried contents (television programs, for example); human, fictitious, or symbolic personages;persons or groups engaged in artistic activities; and advertising promotions. 13It should be pointed out that this legal construct creates rights, which is to say thatthe person who has obtained a certificate of registration has a guarantee that no otherperson will be authorized (except with the former’s consent) to use said reserved title,name, etc., during the term fixed by the LFDA, depending upon the type of reservationof rights involved.The processing of a registration of a reservation of rights requires the presentation ofa specific form, takes 14 days, and sometimes, as a result of the evaluation, an officialcommunication may be issued in which the legal obstacles for obtaining the registrationare indicated. As a consequence of the above, and in order to facilitate the process, it is__________12As was mentioned, said registration is carried out through INDAUTOR by filing the respective form and thedocuments that must be attached to it.13I understand these to be the new and unprotected mechanism that is intended to promote and offer a goodor a service, with the additional incentive of offering the public in general the possibility of obtaininganother good or service in more favorable conditions than those normally found in the market. Commercialadvertising is excluded from this legal concept.