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ecommended that before filing the request for a reservation of rights, a search for priorpotentially conflicting registrations be carried out.In this respect the LFDA provides that the right of exclusive use will have a duration ofone year in relation to periodicals or broadcasts and of five years 14 for the names and thedistinctive physical and psychological characteristics of personages, including characterizedhumans, fictitious or symbolic, the names or denominations of persons or groupsengaged in artistic activities, and the denominations and the original operating featuresof advertising promotions.Just as there are works that are not protected under the law, the LFDA also establishescertain cases for which a reservation of rights is not available: (a) those that due to theirgrammatical, phonetic, visual, or conceptual similarity could be mistaken for or confusedwith another reservation of rights previously granted or in the process of beinggranted; 15 (b) those that are generic and will be used in isolation or that claim to havethe sponsorship of a company, a public or private, domestic or international institutionor organization, or any other officially recognized organization, without their respectiveexpress authorization; and (c) those that reproduce or imitate without authorizationseals, flags, emblems, or symbols of any country, state, municipality, or any equivalentpolitical division, or that include the name, pseudonym, or image of any particular personwithout the express consent of the person concerned, or that are the same or confusinglysimilar to another considered well known in Mexico. A reservation of rights alsomay not be granted with respect to subtitles, graphic characteristics, legends, traditions,or events that have become personified or that are generally known under a name thatis characteristic of them, isolated letters or numbers, translations into other languages,whimsical changes in spelling, or artificial constructions of words not subject to reservedrights, the isolated name of persons, except those that have been requested for the protectionof stage names, names of artistic groups, characterized human or symbolic or fictitiouspersonages, and the names of countries, cities, towns, or any other territorial,political, or geographic division, or their regional names or derivatives used in isolation.The certificates of reservation of rights can be renewed for equal periods of time, exceptfor advertising promotions that at the end of their term will pass into the public domain.Said renewal must be requested on a specific form, and the applicable fee must be paid.Likewise, to justify the renewal of a reservation of rights, it is necessary to prove to INDAUTORthe use of the title, name, or the physical or psychological characteristics protected.According to the terms of the LFDA, a reservation of rights can be declared null andvoid when: (a) it is equal or confusingly similar to another previously granted or in theprocess of being granted, (b) the provided information essential for its granting is false,233Intellectual Property__________14Both time periods are counted from the date of their issuance.15Unless it is requested by the holder of the rights personally.