1E9Ct5D

In this regard and just as with the registration of creations of industrial application, inthe event that the IMPI concludes from the examinations of form and substance that thereis a prior registration, 11 a legal impediment or a requirement, it will notify the applicantof its ruling, granting the latter a term to respond (complying with the requirementsmade or arguing against the prior registrations or the legal impediments).The registration of a trademark has a duration of 10 years from the filing of the applicationand may be renewed 12 for equal periods if the renewal request is filed by the titleholder within six months prior to its expiration.__________character; (vi) translations into other languages, capricious orthographic variations, or artificial constructionof non-registerable words; (vii) unauthorized reproduction or imitations of seals, flags, oremblems of any country, state, municipality, or equivalent political division, as well as names, abbreviations,symbols, or emblems of international organizations, governmental, non-governmental, or of anyother officially recognized organizations, as well as the verbal designations of the same; (viii) reproductionsor imitations of official signs or seals of control and guarantee without authorization from the competentauthority, or coins, bank notes, commemorative coins, or any official mode of payment, nationalor foreign; (ix) reproduction or imitation of names or graphic representation of badges, medals, or otherawards obtained in officially recognized exhibitions, fairs, conferences, or cultural or sporting events; (x)proper geographic names and maps, as well as the regional references, names, and adjectives, when theyindicate the origin of products or services and may cause confusion or error as to such origin; (xi) thenames of towns or places known for the manufacture of certain products (except the names of places in privateownership when they are special and not liable to be confused, and when the consent of the ownerhas been obtained); (xii) the names, pseudonyms, signatures, and portraits of persons, without the consentof the persons concerned; (xiii) the titles of intellectual or artistic works and the titles of periodicalsand other distributed publications, the names of fictional or symbolic characters or real personages portrayed,stage names, and the names of performing groups (except where the owner of the correspondingrights has expressly authorized such registration); (xiv) words, figures, or three-dimensional forms liableto deceive or mislead the public, understood as being those that constitute false indications as to thenature, components, or qualities of the products or services that they claim to protect; (xv) words, figures,or three-dimensional forms identical or similar to a mark that the Institute considers well knownin Mexico, to be applied to any product or service; (xvi) a mark that is identical or confusingly similar toanother in respect of which an application has been filed earlier and is awaiting registration or to anotherthat is already registered and in force, and is applied to the same or similar products or services, providedthat a mark identical to one previously registered may be registered if the application is made bythe same owner for use in connection with similar products or services; and (xvii) a mark that is identicalor confusingly similar to a trade name applied to a firm or industrial, commercial, or service establishmentwhose principal business is the manufacture or sale of the products or the provision of theservices that the mark is intended to protect, provided that the trade name has been used prior to the filingdate of the application for registration of the mark or the date of the declared use thereof; the foregoingshall not be applicable when the application for a mark is filed by the owner of the trade name, ifno identical trade name exists that has been published.11In trademark matters the existence of a prior registration or application that is identical or confusingly similarand is applied to the same or similar products is called a prior registration cite.12A registration (of a trademark or slogan) must be renewed six months prior to its expiration, paying the feeestablished by the IMPI. Nevertheless, the Institute may process renewal requests filed within the six monthsfollowing the expiration of the registration. Once this last mentioned period passes, if the registration hasnot been renewed it will lapse.211Industrial Property