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People aren’t likely to describe their gaming buddies or book club or church as tribes.But there is little doubt we look to the people with whom we spend time in such groupsfor support – whether emotional or financial or moral – just as our ancestors counted onmembers of their tribes to protect them and share the burdens of surviving ininhospitable environments.Jonathan Haidt of New York University asserts there are five moral foundations of ourtribal behavior:• Care (we put pins on our lapels and bumper stickers on our cars to identifyourselves with group goals);• Fairness (we don’t expect to be cheated by members of our groups andexpect to treat others in the group fairly);• Loyalty (we hate traitors);• Authority (even if we do not establish formal hierarchies and identifyleaders, there are pecking orders in every group); and• Sanctity (we share some sense of what is sacred and what isdisgusting). 43Seth Godin makes the point more succinctly, defining atribe as any “group of people connected to one another, connected to aleader, and connected to an idea.” 44•43 Haidt, supra note 3 at 150-79.44 Godin, supra note 7 at 1.16