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VI.ConclusionBefore we present any evidence or argument, we have to draw the jurors into ourclient’s tribe with a story, one that catches their interest with something unexpected orintriguing, serves their own interests in some way, makes them empathize with ourclient, and provides a theme that summarizes the evidence simply and memorably. Ifwe can find such a story, and tell it well and with confidence, we have done the best thatmodern science suggests we can do to advance our client’s cause at trial. Theselessons come from the burgeoning science of tribalism, but that science can help uswhen we are preparing for trial or in the heat of a courtroom battle only insofar as weabsorb it and apply it. That isn’t easy. There are too many studies, too many ideas, toomany hormones, too many techniques to remember them all. What we can remember,and it is the most important thing to remember, is where our focus should not be. Weneed to remember that law, logic, and evidence aren’t the tools we use to enlarge ourtribe.41