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C. Conducting a Crisis Management ReviewNumerous brokers, carriers, and consultants now offer crisis preparedness training.While a business might question the value of these efforts in quiet periods, certainlysomething positive can always be gained through these proactive efforts. Theseservices are not limited to “public relations coaching.”As an example, Marsh USA advertises its ability to “implement an effective crisismanagement program before a crisis ever occurs.” 7Marsh claims that its training will“enhance an organization’s preparedness capability and culture of prevention…” Suchservices may be expensive and time-consuming, but the benefits in terms of avoidingcatastrophic litigation (through the culture of prevention), or in having a heightened levelof readiness when a catastrophe erupts, will pay off.D. Considering Specialty InsuranceInsurance carriers are always interested in selling new products and distinguishingthemselves from competitors. These factors, along with demand, have led to theoffering of many types of specialty products that could assist in defending catastrophiclitigation.For example, RLI Design Professionals offers “Crisis Management Coverage” to itsinsureds. 8When a well-publicized accident occurs, the insurer and insured will decidehow best to implement it to protect the insured’s business and legal positions. In a7 Available at http://usa.marsh.com/RiskIssues/CrisisManagement.aspx (last visited January 7, 2015).8 Available at http://www.rlidesignpros.com/prof-liability.asp (last visited January 7, 2015).