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Bibliographie Jacob C. (2002), L'impact d'une musique d'ambiance on-line sur la perception temporelle et l'appréciation d'un site, Workshop Marketing et Gestion du CREREG du 21/03/2002 Jacob C. (2006), Styles of background music and consumption in a bar: an empirical evaluation, International Journal of Hospitality Management, sous presse, sous presse Jäncke L. (2002), What is special about the brains of musicians, Neuroreport, vol. 13, n°6, 741-742 Johnson J. E. (2003), The use of music to promote sleep in older women, Journal of community health nursing, 20,1, 27-35 Jolibert A. et Jourdan P. (2006), Marketing Research, méthodes de recherche et d’études en marketing, Paris, Dunod Joly M. (2003), Introduction à l'analyse de l'image, Paris, Nathan Université Julien J-R. (1989), Musique et publicité, Paris, Flammarion Jung C. G. (1967), The Development of Personality, 17, New York, Routledge Kallinen K. et Ravaja N. (2004), Emotion-related effects of speech rate and rising vs. falling background music melody during audio news: the moderating influence of personnalité, Personality and Individual Differences, 37, 2, 275-288 Kapferer J. N. et Laurent G. (1992), La sensibilité aux marques, Paris, Les Editions d'Organisation Kapferer J. N. et Laurent G. (1983), Comment mesurer le degré d'implication des consommateurs ?, Paris, IREP Kapferer J. N. (1995), Les Marques, Capital de l'entreprise, Paris, Les Editions d'Organisation Kellaris J. J. et Altsech M. (1992), The experience of time as a function of musical loudness and gender of listener, Advances in Consumer Research, 19, 725-729 Kellaris J. J. et Cox A. D. (1989), The effects of background music in advertising: a reassessment, Journal of Consumer Research, 16,2, 113-118 Kellaris J. J. et Cox A. D. (1987), The effects of background music in advertising: a replication and extension, American Marketing Association Educator's Conference Proceedings, American Marketing Association Kellaris J. J. et Kent R. (1992), The influence of music on consumers' temporal perceptions: does time fly when you're having fun? , Journal of Consumer Psychology, 1,4, 365-376 Kellaris J. J. et Rice R. (1993), The influence of tempo, loudness, and gender of listener on responses to music, Psychology and Marketing, 10,1, 15-29 222
Bibliographie Kellaris J. J. (1992), Consumer esthetics outside the lab: preliminary report on musical field study, Advances in Consumer Research, 19, 730-734 Keller K. L. (1993), Conceptualizing, measuring and managing customer-based brand equity, Journal of Marketing, 57,1, 1-22 Kelly O.E., Johnson D.H., Delgutte B. et Cariani P. (1996), Fractal noise strength in auditory-nerve fiber recordings, Journal of Acoustical Society of America, 99, 2210-2220 Keston M. J. et Pinto I. M. (1955), Possible factors influencing musical preference, Journal of Genetic Psychology, 86, 101-113 Kleiser S. B. et Mantel S. P. (1994), The dimensions of consumer expertise: a scale development, Enhancing Knowledge Development in Marketing, 5, 20-26 Knott B. A., Kortum P. et Bushey R.R. (2004), The effect of music choice and annoucement duration on subjective wait time for call center hold queues, Proceedings of the Human Factors and Ergonomics Society 48th Annual Meeting Knott B. A., Pasquale T., Miller J., Mills S. et Joseph K. M. (2003), Please hold for the next available agent: the effect of hold queue content on apparent hold duration, Proceedings of the Human Factors and Ergonomics Society 47th Annual Meeting Koch C. (1958), Le test de l’arbre, Lyon, Paris, Vitte-Emmanuel éditeur Koebel M. N. et Ladwein R. (1999), L'échelle de personnalité de la marque de Jenifer Aaker : adaptation au contexte français, Décisions Marketing, 16, 81-88 Koelsch S., Gunter T., Friederici A.D. et Schroger E. (2000), Brain indices of musical processing: "nonmusicians" are musical, J Cogn Neurosci, 12, 520-541 Köhler W. (1929), Gestalt psychology, New York, Liveright Köhler W. (1947), Gestalt psychology, 2 ème ed., New York, Liveright Konečni V. J. (1982), Social interaction and musical preference, The Psychology of Music, New York, Academic Press Korchia M. (2000), Une nouvelle typologie de l'image de marque, Actes du Congrès de l'AFM - Montréal Korn D. (1994), Musique et Publicité : love story, Keyboards Magazine, 73, 20-26 Kosslyn S. M., Ganis G. et Thompson W. L. (2001), Neural foundations of imagery, Nature Reviews in Neuroscience, 2, 9, 635-642 Kotler P., Dubois B. et Manceau D. (2006), Marketing Management, 12ème éd., Paris, Pearson Education France Kotler P. (1973), Atmospherics as a marketing tool, Journal of Retailing, 49,4, 48-64 223
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