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Bibliographie Martino G. et Marks L. E. (1999), Perceptual and linguistic interactions in speeded classification: Tests of the semantic coding hypothesis, Perception, 28, 903-923 Mattila A. S. et Wirtz J. (2001), Congruency of scent and music as a driver of in-store evaluations and behavior, Journal of Retailing, 77,2, 273-289 Mayol S. (2001), L'influence de la musique publicitaire sur la route de persuasion empruntée par le consommateur : une analyse spécifique de la musique classique dans les annonces télévisées, Thèse en Sciences de Gestion, soutenue à l'Université de Caen McCaffrey R. G. et Good M. (2000), The lived experience of listening to music while recovering from surgery, Journal of holistic nursing, 18,4, 378-390 McCrae R. R. et John O. P. (1992), An introduction to five factor model and its implications, Journal of Personality, 60, 175-215 McElrea H. et Standing L. (1992), Fast music causes fast drinking, Perceptual and Motor Skills, 75, McKellar P. (1997), Synaesthesia and imagery: Fantasia revisited, Journal of Mental Imagery, 21, 3-4, 41-54 Mehrabian A. et Russel J.A. (1974), An approach to environmental psychology, Cambridge, London, MIT Press Melara R. D. (1989), Dimensional interactions between color and pitch, Journal of Experimental Psychology: Human Perception and Performance, 15, 69-79 Mercier D. (2002), Le livre des techniques du son - Tome 1, 3ème ed., Paris, Dunod Mermet G. (2002), Francoscopie, Paris, Larousse Michel G. (1999), Evolution des marques : approche par la théorie du noyau central, Recherche et applications en marketing, 14,4, 33-53 Michel G. (2004), Au cœur de la marque, Paris, Dunod Michon C. (2000), La marque : son rôle stratégique au cœur du marketing, Revue Française de Gestion, 176, 7-21 Miller D. W. et Marks L. J. (1992), Imagery and sound-effects in radio commercials, Journal of Advertising, 21, 4, 83-93 Miller M. (2002), The complete idiot's guide to music theory, New York, Alpha Books Milliman R. E. (1982), Using background music to affect the behavior of supermarket shoppers, Journal of Marketing, 46, 86-91 Milliman R. E. (1986), The influence of background music on the behavior of restaurant patrons, Journal of Consumer Research, 13, 286-289 226
Bibliographie Milne L. C., Greenway P. (2001), Drawings and defense style in adults, The Arts in Psychotherapy, 28, 245-249 Mora J. (1993), Vivre avec les couleurs, Romont, Recto-Verseau Muehling D. D. et Bozman C. S. (1990), An examination of factors influencing effectiveness of 15-second advertisements, International Journal of Advertising Research, 9,4, 331-344 Myers C. S. (1922), Individual differences in listening to music, British Journal of Psychology, 13, 52-71 Nater U. M. Abbmzzese E., Krebs M. et Ehlert U. (2006), Sex differences in emotional and psychophysiological responses to musical stimuli, International Journal of Psychophysiology, 62, 2, 300-308 Nedungadi P. et Hutchinson J. W. (1985), The prototypicality of brands: relationships with brand awareness, preference and usage, Advances in Consumer Research, 12, 498-503 North A. C., Hargreaves D. J. et McKendrick J. (1999), The influence of in-store music on wine selections, Journal of Applied Psychology, 84,2, 271-276 North A. C. et Hargreaves D. J. (1996), The effects of music on responses to a dining area, Journal of Environmental Psychology, 16, 55-64 North A. C. et Hargreaves D. J. (1998), The effect of music on atmosphere purchase intentions in a cafeteria, Journal of Applied Social Psychology, 28,24, 2254-2273 North A. C. et Hargreaves D. J. (1999), Music and on-hold waiting time, British Journal of Psychology, 90, 161-164 Oakes S. (2000), The influence of the musicscape within service environments, Journal of Services Marketing, 14,7, 539-556 Oakes S. et North A. C. (2006), The impact of background musical tempo and timbre congruity upon ad content recall and affective response, Applied Cognitive Psychology, 20, 505-520 Olsen G. D. (1997), The impact of interstimulus interval and background silence on recall, Journal of Consumer Research, 23,4, 295-303 Onkvisit S. et Shaw J. (1987), Self concept and image, congruence: some research and managerial implication, Journal of Consumer Marketing, 4,1, 13-23 Oudeyer P-Y. (2003), L'auto-organisation de la parole, Thèse soutenue à Paris VI Pantin-Sohier G. et Brée J. (2003), L'influence de la couleur du produit sur la perception des traits de personnalité de la marque, Cahier de Recherche du CIME-STRAT'M, 26/2003, IAE de Caen 227
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